A Marketing Coach can help businesses and business owners create strategies that will attract customers and keep them coming back. They also help companies improve their customer service and product quality by offering that unbiased third party support that you might not readily have available within your organisation.
Why Marketing Coaches Are Important.
A good marketing coach will work closely with you to understand your company’s goals and objectives, as well as its strengths and weaknesses. This allows them to provide advice based on what works best for your business. Where you aren’t clear on goals and objectives they can help you develop them and ensure that you’ve got the right plan in place and a means of measuring the effectiveness.
The Benefits of Hiring a Coach.
There are several benefits to hiring a marketing coach. First, they’ll help you identify your unique selling proposition (USP) and how to communicate it effectively. They’ll also help you build a strong brand identity and establish a consistent message across all channels. They’ll help you improve your sales process and optimize your customer service. And, they may help you make decisions that you’ve put off or weren’t sure you needed to make.
How to Choose a Good Marketing Coach.
If you’re looking for a good marketing coach, here’s what you should consider before making a decision.
- What do you need help with?
- Do you have a clear vision of where you’d like to go?
- Are you willing to put in the work?
- Is there anything else I should know?
It’s also a good idea to ask for referrals within your network, it’s not something you need to query on your social media but a few private messages or phone calls might just unearth the perfect option for you.
How to Work with a Marketing Coach.
People often presume that working with a coach is costly, in most cases you’ll find that over time the benefits of working with somebody who helps you put real structure in place and helps you make decisions for your future far outweighs any initial spend.
What you do need to think about though is how you get the most from your investment in a coach and that you’re prepared;
Ask yourself these questions:
- Do you have a budget?
- Do you have a plan?
- Will they offer you a complimentary consultation – we would consider this very important as you need to ensure personalities are going to work well together.
- Are their specific skills you’d like your coach to have, e.g. you might need support from somebody with experience in your niche or who is a bit more technical.
- How will they hold you accountable?
- Are you ready to commit to the time, effort and input?
- Do you have any other questions?
How to Evaluate a Marketing Coach’s Performance.
If you hire a marketing coach, make sure you evaluate them regularly. This will help you determine whether they’re providing value to your company.
- What do you expect from your marketing coach?
- Are they checking in on what you want and your progress or are they sticking to a pre-designed plan? Ideally you want flexibility that caters to you as a person, your business and your available resources.
Working with a marketing coach can also be cost-effective. In many cases, the coach will charge a flat fee for services that take place over a number of sessions over an agreed period of time, which will be less expensive than hiring a marketing consultant to advise on what needs to be done. A coach and consultant may have similar experience and skillsets, but with a coach the work is more focused on empowering you to make decisions whereas a consultant might be a lot more hands-off working with the business or third parties instead.
And, since the coach is focused on helping you achieve your goals, you will get the most bang for your buck – and you’re learning as part of the process too!
At The Marketing Shop, we offer a coaching programme that we’ve called ‘Marketing For Maximum Impact’ because it’s designed to do just that!
Generally, clients work with us over 5 or 10 sessions, most often by Zoom with weekly/fortnightly sessions where we have an agreed topic based on where your specific challenges are. Typical themes would include Marketing Strategy, Content Marketing, Email Marketing, or Campaign Planning.
After each session, you will have specific tasks designed to take you closer to achieving the goals that have been outlined, always at a pace that’s right for you.
If you’d like to learn whether this is the right option for you, pop an email to email@example.com and we’ll arrange a no obligations consultation to determine if we’re the right fit for your business.
Marketing doesn’t have to be complicated, working with us you’ll start to think the same way too!.
Debbie Ringwood is a Marketing Specialist with over 20 years of experience in B2B and B2C Marketing. She is a Graduate of the Marketing Institute of Ireland and the Digital Marketing Institute. She is a Linkedin Certified Marketing Insider, META Certified Community Manager, and Canva Champion.
Debbie supports, coaches, and trains businesses in Marketing, Social Media, Canva & WordPress along with her team, working with businesses at different stages of their journey.