I’ve been involved in Marketing roles for 25 years now, all the way back to 1997 when it became part of my job as I managed a retail outlet. I found that aspect of my work so enjoyable that I went to college for four years while working full-time to make a definite career change which I did shortly after moving into a role that allowed me to completely immerse myself in all-things marketing.
Just days ago in my Facebook Memories, I was reminded of the first social media competition I ran, in October 2009 – a most popular holiday photo competition, the early days of social media. Considering so much has happened and changed though, if that competition was run again today it would still prove a hit, not everything changes completely.
Over the years I’ve worked with clients in a really diverse range of industries and I consider myself very fortunate to have had this experience and huge variety in the work that I do. No two projects have ever been the same, and whilst that’s enjoyable for me, it’s also hugely beneficial to the clients I work with as marketing isn’t industry-specific and at times ideas that work in one sector can work in another too.
I’ve changed my job title on a number of occasions, most recently I’ve adapted to the role of Freelance Marketing Specialist, because ultimately if it’s marketing-related I can handle it – or I know just the person to work with!
This post is a little different from others on our blog, the fact that I’m up for an award for Freelancer Of The Year this week is a factor. It’s also long overdue for me to explain why when you choose The Marketing Shop you’re choosing to work with what’s right for you as opposed to what you think is right for you.
So after a very lengthy introduction, I’m going to share a little more on why working with a freelance marketing specialist might be right for you. And, if you read on, you’ll see a testimonial from one of our clients and how it worked out for them.
There are many benefits to working with a freelance marketing specialist. It’s an option that works well for small businesses, the self-employed, start-ups and, as skills are needed, larger businesses who might need holiday or maternity leave cover for example – or just an extra pair of hands for a particular project, event or season.
If it’s not something you’ve considered, here are five key reasons why outsourcing some or indeed, all of your marketing to a freelancer can be a smart move:
One of the primary benefits of working with a freelance marketing specialist is that it is cost-effective. When you work with a specialist, you only pay for the services that you need and when you need them. You don’t have to worry about paying for overhead costs, such as office space or full-time salaries. Where you find the right freelancer you can work with them over a period of time so that you’ve got the right person ready to get started each and every time you need them.
Another benefit of working with a freelance marketing specialist is that it is flexible. A specialist can work with you to create a customised marketing plan that fits your budget and your business requirements. Additionally, a specialist can be available to work on specific areas of your project on an as-needed basis can be helpful if you have a limited budget or a tight timeline.
Access to Expertise
When you work with a freelance marketing specialist, you have access to their expertise – and their network, an underestimated resource until you uncover it. A specialist can provide you with insights and recommendations that you may not be able to get from working with an in-house team. Additionally, a specialist can help you to avoid common mistakes that businesses make when marketing their products or services, they spend time working in different businesses or sectors so are learning all the time about new ideas or strategies further developing a skill set that can benefit you.
A freelance marketing specialist can also provide you with an objective perspective on your marketing efforts. An in-house team may be biased in their assessment of your marketing campaigns, as they are invested in the success of the company. However, a specialist has no vested interest in the outcome of your marketing campaigns and can provide an unbiased opinion. They’re on board to do a job and as they’re not as heavily invested in the company culture as an employee would be, it’s frequently easier for them to see things in a more similar way to your audience.
Working with a freelance marketing specialist can help you to increase your return on investment (ROI). A specialist can help you to create and implement a plan that is designed to generate leads or drive traffic while working alongside your team. Additionally, a specialist can track your results and adjust your strategy as needed to ensure that you are getting the most out of your marketing efforts, encouraging you as need to try new strategies that might otherwise not have been considered. And of course, they can coach or train you in the relevant areas also which ensures an even great return on your investment with them.
And, if you needed further proof of how this can work for your business, this is what one of our clients had to say about working with The Marketing Shop;
ATC have worked with The Marketing Shop for 4 years. Debbie assisted us with a number of marketing functions including Website Design, Social Media Platforms, Google Adwords, Content Marketing, Brand Guidelines, Event Planning and Consultancy. Debbie was extremely helpful and knowledgeable and her work was vital in helping ATC’s marketing team. Debbie provided weekly updates on work completed and ensured ATC were involved and informed every step of the way. We would certainly recommend The Marketing Shop to any business who requires professional support with Marketing.
In this instance, I worked with ATC from late 2018 alongside their management team where amongst the projects were websites such as atcautomation.ie and atc.ie the launch of their Energy Showrooms in Tallaght, Dublin 24, until such time as they recruited an in-house Marketing Manager.
This would be typical of the type of client work we do here at The Marketing Shop although projects vary widely, sometimes it’s a once-off training day and to date, our longest ongoing project as a consultant was five years.
If you’re on the lookout for a more cost-effective and flexible marketing solution, or if you simply want access to the expertise you may not have in-house, working with a freelance marketing specialist could be the right move for your business.
Areas we work with clients on typically include; Marketing Strategy, Social Media (Training and Management), WordPress Web Design, Content Marketing, Coaching / Mentoring, Paid Ads, Email Marketing, Events, and more.
So, if you’d like to learn more about how we could work together, get in touch with email@example.com – we’ll be happy to arrange a discovery call in order to find out if we’re the right option for your business.
Debbie Ringwood is a Marketing Specialist with over 20 years of experience in B2B and B2C Marketing. She is a Graduate of the Marketing Institute of Ireland and the Digital Marketing Institute. She is a Linkedin Certified Marketing Insider, META Certified Community Manager, and Canva Champion.
Debbie supports, coaches, and trains businesses in Marketing, Social Media, Canva & WordPress along with her team, working with businesses at different stages of their journey.