Content creation is essential for any business, but it can sometimes feel like a daunting task and I know when I speak with small business owners they can feel overwhelmed at the idea of needing to create different types for different platforms – especially if marketing is just one of many jobs they do within their business.
One of the most effective ways to create content for your business is by using a strategy called “big rock content”. This type of content involves creating a single, large piece of content that provides value to your audience and serves as a foundation for all other pieces of content.
In this blog post, we’ll explain what big rock content is and why it can be an effective way to create content for your business.
What Is Big Rock Content?
Big rock content refers to one large piece of high-quality, in-depth content that serves as the foundation for all other pieces of marketing material you produce. Think of it like the cornerstone or “big rock” on which you build your house—it’s the core element upon which everything else depends.
Big rocks are typically long-form articles or videos that provide comprehensive information about a particular topic. They should be detailed enough to cover all aspects of the subject while still being engaging and easy to understand.
Examples Of Big Rock Content
eBooks are a great way to provide valuable content to your audience. They can be used to educate your audience on a particular topic, or simply to entertain them. eBooks can be distributed electronically, or they can be printed and distributed physically.
Whitepapers are another excellent form of big rock content marketing. They are usually more technical in nature than eBooks, and they are often used to showcase a company’s expertise on a particular subject. Whitepapers can be distributed electronically, or they can be printed and distributed physically.
Case studies are an ideal way to show your audience how your products or services have helped others in the past. They provide real-world examples of how your company has helped solve problems for other businesses or individuals. Case studies can be distributed electronically, or they can be printed and distributed physically.
Infographics are a visually appealing way to present information to your audience. They are often used to explain complex concepts in a simple and easy-to-understand manner. Infographics can be distributed electronically, or they can be printed and distributed physically.
Blog posts are a great way to share your company’s news and updates with your audience. They can also be used to educate your audience on a particular topic, or simply to entertain them. Blog posts can be distributed electronically, or they can be printed and distributed physically
Benefits Of Big Rock Content
The primary benefit of using big rock content is that it helps build trust with your audience and establishes you as an expert in your field. Your readers will appreciate the fact that you took the time to create such an extensive and valuable resource for them, and they will be more likely to keep coming back for more great information from you in the future. Additionally, big rocks establish credibility because they include up-to-date facts and research from reliable sources. This also ensures that readers won’t have to search around elsewhere for additional information—they get everything they need from one place! Finally, big rocks can be used over and over again by repurposing them into smaller chunks (like blog posts or social media posts) so they don’t become obsolete after one use.
Big rock content can be an effective way to create meaningful and valuable resources for your audience while establishing yourself as an authority in your field at the same time! By producing high-quality pieces of long-form material, readers will have access to all the information they need without having to search around elsewhere—and this is something that will always serve businesses well when it comes to building trust with their audience.
Plus, these pieces can be repurposed multiple times so once you make one investment into creating a big rock piece of content, you can rest assured knowing it was money (and time!) well spent!
If you need support with creating content, or a strategy for your content or marketing, we can help you at The Marketing Shop. We offer a range of services that you can learn more about at this link. And, we’ve got our comprehensive programme that teaches you everything you need to know in order to develop a powerful Marketing Strategy. Learn more here on Making Sense Of Marketing – available completely online, online with a strategy review, or if you prefer, over zoom 1:1.
Debbie Ringwood is a Marketing Specialist with over 20 years of experience in B2B and B2C Marketing. She is a Graduate of the Marketing Institute of Ireland and the Digital Marketing Institute. She is a Linkedin Certified Marketing Insider, META Certified Community Manager, and Canva Champion.
Debbie supports, coaches, and trains businesses in Marketing, Social Media, Canva & WordPress along with her team, working with businesses at different stages of their journey.