If you’re like most small business owners or entrepreneurs, you understand the importance of social media. You know that in order to reach your target audience and grow your business, you need to be visible online. But what you may not realise is that one of the most important strategies when it comes to social media is consistency.
Think about it this way: if you only post on social media once in a while, your audience is going to forget about you. But if you’re consistently providing them with valuable content, they’re going to start to see you as an expert in your field—and someone they can trust.
So how can you be more consistent with your social media posts? Here are a few tips:
Work With A Strategy
In an ideal world, you’ll have a strategy for your social media as opposed to randomly posting. If you haven’t got one, this post might interest you. In the short-term ensure you’re clear on who you’re communicating with as your audience isn’t everybody, know the message you’re sharing and be clear on your brand.
Set aside time each week to plan and schedule your posts.
This will save you time in the long run and help you stay on track, some people like to do this on a Sunday or first thing Monday, while others use a Friday afternoon to sign off on one week and get ready for the next. If you’re somebody who likes to plan ahead you can of course schedule for a month or more in advance.
Repurpose content from other areas of your business.
For example, if you write a blog post, you can share an excerpt on social media, or create an infographic that highlights the main points. Don’t forget, you can use old content again too so check in on those Insights or Analytics, to see what performed well and might be suitable for use again.
Use scheduling tools to help you plan, schedule, and publish your content.
I’m a huge fan of scheduling platforms, even simply as a draft so that when it’s ready for publication I can re-read and schedule in minutes. Although I would generally have content lined up and ready to go, I tend to actually schedule not too far into the future because on occasion something more important to the business might come up at short notice.
Don’t forget about the social media platforms too. Facebook / Instagram / META allows you to schedule posts in advance, as does Twitter. And, if the rumours are true, Linkedin is working on its own scheduling option.
And, watch out for an upcoming post on my absolute favourite scheduling tool!
Don’t be afraid to outsource this task to someone else if it’s not something you have time for.
There are plenty of individuals and companies (like us!!) who can help with social media management—so do some research and find someone who’s a good fit for your business.
Last but not least, consider The Marketing Shop 90-Day Visibility Plan
A new mini-course from The Marketing Shop, this is designed to give you a plan to work with when it comes to your social media. Find out more at this link – and stay tuned as we’ve got other mini-courses coming up in this series very shortly too!
So there you have it—a few tips to help you increase your visibility on social media by being more consistent with your posts. Keep these in mind as you create your social media for the weeks and months ahead, and don’t hesitate to pop an email to firstname.lastname@example.org if you’re in need of assistance.
Debbie Ringwood is a Marketing Specialist with over 20 years of experience in B2B and B2C Marketing. She is a Graduate of the Marketing Institute of Ireland and the Digital Marketing Institute. She is a Linkedin Certified Marketing Insider, META Certified Community Manager, and Canva Champion.
Debbie supports, coaches, and trains businesses in Marketing, Social Media, Canva & WordPress along with her team, working with businesses at different stages of their journey.