Social Media Training For Small Business

Social media has become a powerful tool for businesses and individuals alike. It allows businesses to connect with others in new ways, enables us to find new audiences for our products and services, gives us a place to share information, and not forgetting, to build relationships. But it also comes with challenges and risks, so it’s always a good idea to learn how to use social media effectively.

At The Marketing Shop we offer a range of Social Media Training Programmes, designed to suit those who prefer 1:1 or groups which are tailored to suit your requirements.

Typically such programmes would include;

Understanding What Makes Up A Social Media Campaign

A successful social media campaign includes planning, execution, and measurement. Planning involves understanding who your audience is, where they spend their time online, and what type of content will resonate with them. Execution means creating content that aligns with your goals and objectives. And finally, measurement means tracking results and making adjustments as needed.

Creating A Plan For Each Platform

Each social network has its own unique set of features, so it’s important that you understand these before starting any campaigns. For example with Facebook you can share photos, videos, links, stories; with Instagram it’s photos, videos, stories but fewer options for links; with Twitter you’ve got a growing list of features although links, photos and video remain the most popular; with Linkedin you can share links, photos, video; with TikTok it’s all about video although they’ve also got stories. And then there’s Pinterest, Google Business Profile (formerly Google My Business) and Snapchat too.

And we’ve not mentioned features such as Live Streaming or Audio, options that might be the right fit for your audience.

Setting Goals And Measuring Results

You need to define what success looks like for your business. Then, you should track whether you’re achieving those goals. If not, adjust your plan accordingly. We will show you how to set goals and how to measure what is working (or not!) using the tools that come within the networks, or if you prefer, availing of apps that we recommend for businesses to streamline their workflow.

Finding Out Which Platform Works Best For Your Business

There are hundreds of different social networks available today. Each one has its own unique features and benefits but you choose which is for your business based on your audience. We’ll work with you to clarify exactly who it is you’re hoping to connect with and how to communicate your message effectively.

Generating Content For Social Media

Frequently this is a challenge, particularly when it’s a concept you’ve not given much thought before now. Fear not, we can train you on blogs, creating graphics on Canva, using video and learning how to use third party content too.

Creating A Strategy For Marketing, For Social Media, For Content

When you’ve got a clearly defined Strategy, things happen and we can work with you to create or review yours so that moving forward you’ve got a blueprint for how your business will be marketed.

We’ve worked with a wide range of businesses across all sorts of industries, we know there’s a fit for you and we know how to simplify it too. We’ve got limited availability for the remainder of 2022 but we are open for bookings in 2023, get in touch with debbie@themarketingshop.ie if you’d like to learn how our Social Media For Small Business Training can work for you.