As the nights get darker and the days a little cooler, the first glimpses of pumpkins and witches are starting to appear. And yes, there’s an occasional Santa out there too but for now we’re going to look forward to what’s coming up in October in our latest post, on themes that might be useful in your social media this month.
- International Coffee Day – 1st October; Americano, Latte, Cappucino or whatever your favourite may be, there’s no doubt that coffee is a firm favourite the world over. If you’re in hospitality there’s an opportunity to do a special deal, for everybody else why not treat yourself to something different to your regular one?
- International Day Of Non-Violence – 2nd October; a designated day since 2007, the birthday of Ghandi who was an inspiration in people finding ways other than violence to resolve issues. It’s not something that many businesses can work into social media but those who can will identify if it’s something that will resonate with their audience. Find out more about this day on the UN website at https://www.un.org/en/observances/non-violence-day
- Techies Day – 3rd October; those frequently mis-understood technical whizzes that keep the world moving have their own dedicated day which was launched back in 1998. How about a shout-out on your social media for your own technical team? Or if you’re the techie maybe it’s a day to treat yourself to a new gadget – makes for a nice social media or blog post too.
- Vodka Day – 4th October; one that could work very well for bars or restaurants, why not launch a signature cocktail for this day? The thing to remember though is always to promote it responsibly so this is one that’s best with a second opinion before you do anything.
- World Animal Day – 4th October; a day to celebrate all animals that dates all the way back to Italy in 1931, we’re all asked to be mindful of our involvment with them and I would think for many it’s something that can very easily be celebrated in some way through social media as who doesn’t like photos of people’s favourite pets? A little thought and this could make for some very engaging posts.
- World Teachers Day – 5th October; these wonderful people who are part of all of our lives at some point have a designated day which is set aside to remind us of just how important their role is in society. Maybe a ‘Teacher’s Special’ to mark it if you’re a business with a lot of clients in this category?
- Beer and Pizza Day – 9th October; there always seems to be an abundance of themes that work for hospitality but yet again we’ll mention that this one as it works for lots of businesses in bars, restaurants or food retail.
- World Mental Health Day – 10th October; for almost two years now we’ve been through exceptionally challenging times and whilst it’s always important to be mindful of our own mental health and the mental health of those around us. This year’s theme is ‘Mental Health in an Unequal World’ – something we all know is a problem. If you’re doing something to fundraise in the workplace or even just to heighten awareness it’s shareable content, it’s nothing to do with your own business but you might just reach somebody who needs to see that update at the right time. Find out more on Mental Health Ireland’s website at https://www.mentalhealthireland.ie/your-mental-health/world-mental-health-day-2021/
- World Porridge Day – 10th October; love it or hate it, porridge is one of staple’s of many a healthy diet and as the weather changes it’s a breakfast that sets you up for the day. For those in hospitality or retail if it’s on the menu or the shelves it’s the ideal special for that day? And if you’re not in hospitality it might make for a social media engagement type post, a simple chat about how you start your day can work well in stories or your channel of choice.
- World Arthritis Day – 12th October; a difficult condition to live with, despite its existence for centuries we don’t yet have a cure but there are a lot of different ways people find relief to suit. The focus is to raise awareness on this day, for those in healthcare whether it’s medicine or complementary on this day you might like to consider even sharing information with your audience that might come in useful.
- Own Business Day – 12th October; a day to celebrate each and every single one of us who took that big step of creating our own business. It’s a journey you don’t take lightly but it’s one that’s definitely worthwhile. Whatever your niche this is a day you can give yourself a serious shout-out, you’ve earned it! And, there’s a website for inspiration if you’d like to learn more at https://loveownbusiness.com/
- Global Handwashing Day – 15th October; over the past 18 months we’ve all been told repeatedly about why hand hygiene is so important and in addition to ongoing updates on this front, this awareness day has a place in all sorts of business because true to the theme for this year ‘Seconds save lives – clean your hands!’. Follow #globalhandwashingday for ideas or check out the World Health Organisation official site at https://www.who.int/campaigns/world-hand-hygiene-day/2021
- World Food Day – 16th October; this is a day that was first marked in 1945 by the United Nations to highlight that whatever’s going on in the world around us, that there are far too many people who don’t have adequate food supplies. There’s a # for the day #WorldFoodDay and you can find ideas on how you might take part if you feel it’s something you can support from your business, see the site at http://www.fao.org/world-food-day/en
- Apple Day – 21st October; here in Ireland the apple is a top pick at the moment. For those involved in catering or hospitality mark the day with a special bake or even a drink, if you’re in grocery with Halloween fast approaching it’s a peak period for fruit so why not run some sort of promotion around the humble apple?
- Bank Holiday Monday – 25th October; this one is just for Ireland and even if it’s just an update to opening hours or to wish people a happy long weekend it’s one for every business.
- Cranky Co-Workers Day – 27th October; who ever might have thought for many even that challenging work colleague is something they’d miss when a pandemic leaves you all working from home? It’s not something for every business but there are some ways this might work for certain industries in a light-hearted way on social media.
- Internet Day – 29th October; we take it for granted and it’s part of how we work, live and play but did you realise that despite it being in common use for the past few decades as the world wide web, the original internet dates back as far as 1969!? Have a look at this link http://info.cern.ch/hypertext/WWW/TheProject.html – this is how the first website appeared, quite different isn’t it? The 29th October marks the first time two computers managed to talk to each other, in your own business it’s one day you can perhaps consider giving it a shout-out in whatever way works for you.
- Halloween – 31st October; a big day for so many and in recent years here in Ireland it’s really become a bigger event with many homes getting almost as many decorations up as you’d normally expect for Christmas. This year it falls on a Sunday at the end of what’s been for a many, a week of school and/or work too. And of course, as it’s planned that restrictions will ease a little further as we head later into October it’s a Halloween that we can mark in ways like we used to before covid hit. It fits for lots of businesses, naturally anybody retailing fruit and veg will be a great fit but whether you’re selling heaters or costumes, there’s lots of opportunities for social media wth Halloween – particularly if you’re a fan like me!
That’s our round-up of themes that might come in useful for your social media this month.
If you’d like a little assistance in implementing a campaign for Halloween, or indeed any other time of year get in touch with Debbie at 087-2785818 or pop an email to firstname.lastname@example.org for all things Marketing and Social Media.