This time of year is heading quickly towards peak trading time for many, for others, it’s heading towards a quiet time when the festive season gets underway, and, for everyone, a new year is on the way. Before we look at our own products or services there are a lot of themes to start filling in those content calendars.
However, as we’ve done for over five years now we’ve got a monthly post with social media content ideas for November featuring themes that you can use so that you don’t have to sit with a blank screen!
To get started, some general ideas that aren’t specific to dates;
- School mid-term break – there are students, parents, teachers, and more off for up to a week with time to take part in activities, dine out and shop!
- Gifts – it’s time to start really showcasing what you have on offer for Christmas, highlighting the last dates for delivery, or special offers too.
- Behind the scenes – always popular, if you’re getting set for lots of deliveries share a little on packages ready for despatch or what’s proving popular.
- Highlights of the year – remind people what has happened as we all know that once December hits people aren’t quite so tuned into things they don’t need to know about or the festivities getting underway around them,
And, aside from more general themes, there are a number of awareness days that might work for your business too, including;
World Vegan Day – 1st November; an incredibly popular lifestyle choice for many people across the world, the meat-free diet option has been marked officially since 1994. You might find inspiration and ideas on the Vegan Society website at https://www.vegansociety.com/get-involved/campaigns and for social media, if you decide to take part because it ties in with the choices of your business or employees, the hashtag is #veganday.
Smart Home Day – 3rd November; it seems this came about in 2018 and as the world increasingly adapts smart to technology, it makes sense to give it a dedicated day. The hashtag for the day is #SmartHomeDay and whether you’re a business offering products and services in this space or somebody who has made great use of smart technology you can get in on the action.
Stress Awareness Day – 3rd November; kicking off International Stress Awareness Week which runs from 1st – 5th November, Stress Awareness Day is a reminder to each and every one of us who has experienced a challenge in how we manage our response to stress. It’s an awareness day that can be adopted by all sorts of industries if it’s used appropriately. Find out more at https://isma.org.uk/isma-international-stress-awareness-week
Common Sense Day – 4th November; I can’t find any source of information for this but I can find a lot of sites listing that it’s an awareness day. This could be used effectively in the social media of those businesses that might already be a little playful in their approach to social media.
Love Your Red Hair Day – 5th November; this is one that’s particularly easy for those in health and beauty to celebrate because the ideas are quite obvious, in other industries you might choose to adopt a more unusual approach such as free entry or a free coffee for red-haired people on the day – remember though, it must fit your brand.
World Freedom Day – 9th November; this date was selected as it’s the anniversary of the fall of the Berlin Wall. This won’t be an option for many businesses commercially but if there’s an interest in a group you’re involved with or you’d just like to learn more find details at https://worldstrides.com/blog/2011/11/world-freedom-day-commemorating-anniversary-fall-berlin-wall/
International Accounting Day – 10th November; a day to celebrate those who keep things going financially for all of us. It’s also a date that those in education can use to celebrate students or highlight career options for those headed that way. Use the hashtags #AccountingDay or #InternationalAccountingDay and learn more on the official site at accountingday.org.
Sesame Street Day – 10th November; one for adults and children alike, nothing gets people’s attention like a touch of nostalgia and for those of us who grew up with Big Bird, Bert and Ernie, or even Elmo (who didn’t join the gang until 1980) these guys have been a big part of family life since 1969! Use the hashtag #SesameStreetDay to take part.
World Kindness Day – 13th November; an important one for everyone, it doesn’t take a lot to be kind but in a world where life throws up its challenges for all of us at times, it’s important that we remember to be kind to others in addition to ourselves. You can find ideas for taking part at https://inspirekindness.com/world-kindness-day and putting it to use in a business is something most of us can find an option for. And use hashtags #KindnessDay or #WorldKindnessDay
World Diabetes Day – 14th November; this might be important to individuals and for business owners in the hospitality or food retail sectors there are options such as promotions around new menu items or foodstuffs that might suit. There are lots of ideas on what you can do to mark it on the official site at https://worlddiabetesday.org/ and hashtags are #DiabetesDay or #WorldDiabetesDay
Entrepreneurs Day – 15th November; we may have celebrated Own Boss Day in October but there is a date in November of US origin to celebrate Entrepreneurs too so take a bow if this is you or celebrate somebody who has made a difference in your world. Join in using #EntrepreneursDay
International Men’s Day – 19th November; an important date that doesn’t quite get the coverage it deserves (yet!). This year’s theme is ‘Better Relations Between Men And Women’ which is an option that can be incorporated into social media posts by many but can also be used internally just to check in on those around you. Learn more at mensnetwork.ie and ensure you include #InternationalMensDay on any social media posts.
Play Monopoly Day – 19th November; I’ve included this one as it’s no bad thing to introduce some old-fashioned games every now and then, even among those who enjoy a games console there’s a lot of fun to be had with a board game that really has stood the test of time. Use #MonopolyDay in any social media posts.
World Children’s Day – 20th November; this day was established back in 1954 by the United Nations as a day to focus on and improve the welfare of children worldwide. Learn more about what’s involved and how you might participate at unicef.org/world-childrens-day and use #ChildrensDay or #WorldChildrensDay in your social media posts.
World Television Day – 21st November; this date was chosen by the UN in 1996 as a celebration of the impact of television on our lives as a means of communication. Technically-minded businesses might find a way of bringing this into their social media. The official site for the date is https://www.un.org/en/observances/world-television-day
Thanksgiving – 24th November; not a date most of us based here in Ireland will celebrate but if your business includes customers based in the US it’s important to mark it or at the very least include a greeting in your social media on the date.
A month to Christmas – 25th November; not that it’s an official date but it’s a countdown worth noting as this is when the real shopping kicks off in earnest even if for many, particularly where there are little people in the family, the shopping started quite some time ago.
Black Friday – 25th November; originally a US tradition it’s now commonplace here in Ireland with campaigns promoting Black Friday deals kicking off anytime from early November. Whatever your industry and whether your customers are members of the public or other businesses, there are opportunities aplenty with this date but put any campaigns in place early because you’ll be fighting for attention with brands from across the world.
The Late Late Toy Show – 25th November; an especially Irish event, everybody who grew up in Ireland in recent decades will know about this big TV event beloved by children and adults alike. It’s a night to snuggle up on the sofa and get into the swing of all things Christmas as all of this year’s hottest toys are showcased while parents everywhere panic as Santa’s list is updated!!!
Cyber Monday – 28th November; the follow-up to Black Friday weekend has in recent years been a day with a big focus on shopping online. If you’re going to do something special to try to capture some sales or even generate awareness on this day get planning now and aim to stand out in a busier online marketplace than ever before.
Movember – last but not least we’re going to mention the Movember movement which takes place in the month of November. A campaign dedicated to men’s health issues, participation involves growing us a moustache whilst fund-raising as you do it. Read more on the official Movember website.
November is always a busy month for businesses with many retailers looking forward to their busiest time of year, for others, it’s a time of preparing for a new year or even finishing up the current year on a good note. Whether it’s high or low season for you, this post has hopefully given you a few ideas for content other than your own products or services.
If you need assistance in creating content or coming up with a plan for your social media, get in touch with debbie@themarketingshop.ie to arrange a complimentary consultation and find out how we can help you.
