Every month we list a number of key dates for those times you’re a little short on inspiration for your content in your social media and this is our latest post for the month of November 2019.
World Vegan Day – 1st November; an incredibly popular lifestyle choice for many people across the world, the meat-free diet option has been marked officially since 1994. You can find ideas on how it might be marked at https://www.vegansociety.com/take-action/campaigns/world-vegan-day-month and for social media if you decide to take part because it ties in with choices of your business or employees, the hashtag is #veganday.
Stress Awareness Day – 4th November; without exception 2020 has proved to be a stressful one for all of us in all sorts of ways. It’s important that we’re kind to ourselves and to others on an ongoing basis but the International Stress Management Association designated a day to this worthwhile topic back in 1998 which in 2018 was extended to a week. As every part of our lives has changed think about how you might engage customers or colleagues in some sort of stress-building activity – remote yoga or meditation class, a sociable catch-up with the team online or a fun quiz over zoom – and use that content in your social media and on your blog. Show the human side of your business, share how approachable you are and have fun doing a little stress-busting too because even where we don’t realise it stress is part of everyday life for all of us. Find out more about this event at https://isma.org.uk/isma-international-stress-awareness-week
Sesame Street Day – 10th November; one for adults and children alike, nothing gets people’s attention like a touch of nostalgia and for those of us who grew up with Big Bird, Bert and Ernie or even Elmo (who didn’t join the gang until 1980) these guys have been a big part of family life since 1969! There are some super ideas for those who work with children over at their official site to while away the longer than usual time spent at home, fun and educational at the same time on https://www.sesamestreet.org/ and as we’re coming up to Christmas there are plenty of toys that make for a nice giveaway. And if you simply want to reminisce (if appropriate to your business!) something as simple as a YouTube clip can have people tagging and sharing if you choose and use carefully!
World Kindness Day – 13th November; an important one for everyone, it doesn’t take a lot to be kind but in a world where we don’t even see a smile so easily because we’re keeping our distance or wearing a face covering it’s more important than ever to be kind to others in addition to ourselves. In your business you can do something as a group such as a coffee morning over zoom if you’ve got a remote team, if you’re in retail you might donate a portion of sales and ensure customers know it’s going to a good cause or as an individual something as saying a socially-distanced hello to somebody if you’re out and about might make the day a lot brighter for somebody. Find some ideas over at https://www.randomactsofkindness.org/world-kindness-day
International Men’s Day – 19th November; a day that isn’t quite as high profile (yet!) as the female alternative, we think this is one that deserves a shout-out whether it’s on a personal or professional basis. Think of all the promotions you’ve seen for Women’s Day in March, if you’ve run one through your business why not replicate it for your male employees and customers – we know they’ll appreciate it. There’s lots of information and ideas over on the official site if you’d like some inspiration at https://internationalmensday.com/ but if time or resources are tight a simple shout-out on the day and ensure you include #InternationalMensDay on any social media posts.
World Children’s Day – 20th November; this day was established back in 1954 by the United Nations as a day to focus on and improve the welfare of children worldwide. Every age group has had its challenges this year and whilst children tend to often be more resilient than adults, to be kept apart from family and friends or coping with new school regimes not to mention the extended time off from school it has been a time like no other. As a business you will know what’s appropriate for your target audience but something family-focused whether it’s a fund-raising activity for a local children’s charity or hospital or a simple will always be appreciated and will prove a hit with your customer base too especially given that the challenges of 2020 have seen a substantial decrease in donations to charities with a whole raft of the normal fund-raisers cancelled because of covid-19. There is an official site at https://www.un.org/en/observances/world-childrens-day or locally here in Ireland there’s an excellent site with ideas for how you can become involved at https://www.childrensday.ie/
A month to Christmas – 25th November; not that it’s an official date but it’s a countdown worth noting, in other years this is when the real shopping kicks off in earnest but this year it’s already underway for most with the huge shift to online.
Thanksgiving – 26th November; an American event, it’s not an opportunity for every business but if your target audience is US based or you’ve got clients, colleagues or employees who celebrate it might be appropriate to mark in in your business.
Black Friday – 27th November; in recent years this big day of shopping which originated in the US has become a big part of Irish retail and shoppers lives too. Normally we’d be suggesting you finalise the promotions now for this weekend but as retail outlets for non-essential items remain closed here until December I would expect Black Friday sales will kick off a lot earlier this year so if this is in your marketing and it’s not ready to launch yet keep a really close eye on the marketplace because for this year it might not be ideal to expect all your sales over this weekend.
The Late Late Toy Show – 27th November; an especially Irish event, everybody who grew up in Ireland in recent decades will know about this big TV event beloved by children and adults alike. It’s a night to snuggle up on the sofa and get into the swing of all things Christmas as all of this year’s hottest toys are showcased while parents everywhere panic as Santa’s list is updated!!!
Cyber Monday – 30th November; the follow-up to Black Friday weekend this has in recent years been a day with a big focus on shopping online. 2020 has changed the shopping habits of people across the globe, if you’re going to do something special to try capture some sales or even generate awareness on this day get planning now and aim to stand out in a busier online markeplace than ever before. This year many local businesses here in Ireland launched a website or upgraded their presence online in order to trade during the months of lockdown. Where possible aim to support those wonderful business you find. Ask for recommendations, give reviews, check out local community groups, watch out for collated lists in the media such as this bumper list from Conor Pope of the Irish Times https://www.irishtimes.com/news/consumer/two-hundred-irish-retailers-for-all-your-online-christmas-shopping-1.4386351
Movember – last but not least we’re going to mention the Movember movement which takes place for the month of November. A campaign dedicated to men’s health issues, participation involves growing us a moustache whilst fund-raising as you do it. Read more on the official Movember website.
November is ordinarily part of the busy season for many businesses, for 2021 let’s hope it’s more of what we’ve always known. For every business whether it’s officially the high season or not, this has been a challenging year and wherever possible any support we can each give to businesses that help to support local jobs and our local communities will be appreciated like never before so think and shop local wherever you can for work or personal use.