A new month, brighter days, and for lots of us there are holidays on the horizon or time out from routine too. In today’s world though that time out will see most of us still connected to social media at some point, even if it’s just to share a snap from some far-flung beach. It’s important to remember that even where business may be quieter than usual, your potential customers are still online even if not in their workplace.
As always we’ve got a selection of dates that might be useful in your social media.
1st May – May Day and Bank Holiday Monday; traditionally in Ireland, it marks the beginning of summer even if the weather doesn’t agree with it.
1st May – World Laughter Day; a celebration of laughter, humour and positivity – if you’re posting on social media over a bank holiday, something light-hearted works for this. Even better if it’s related to your business or industry.
2nd May – International Harry Potter Day; a day for fans everywhere, not one many of us can use in our marketing but it might be fun for little ones.
4th May – Star Wars Day; one for fans of Star Wars, you either understand how you can work it for you and your audience or you bypass it and post just on your personal profiles for this one.
5th May – Password Day; a day to remind all of us to update or review our passwords. If you’ve got subscribers or your business is in some way IT-related, it’s a theme you might include in a blog post too.
12th May – Limerick Day; whimsical five-line poems named after the city of Limerick that might make for a simple social media competition.
13th May – World Cocktail Day; one for hospitality or off license traders, pick a special to celebrate it or share details of how followers might create their own, even better if you do a demo of it on video too.
16th May – Waiters Day; if you’ve got waiters on your team, today you might choose to share a photo or a little from behind the scenes about them, or simply thank them.
17th May – Work From Home Day; over the last few years this was something many got to appreciate for the first time. If you’ve got home-based workers maybe give them a shout-out today.
18th May – Museum Day; this year ‘The Power Of A Museum’ is the theme and you can find ideas and inspiration at icom.museum or keep an eye on museums local to you, it can be a pleasant surprise to visit an attraction that wouldn’t normally be a day out for you.
20th May – World Bee Day; so much more than just an insect, bees are a really important part of our ecosystem. If you’re in education or it’s got your attention, there’s a wealth of information for both adults and child together with resources you can download to use at worldbeeday.org
21st May – Virtual Assistants Day; an essential element to so many businesses, if you’ve got a super-star VA supporting your team why not give them a special thank you on this day?
27th May – Sunscreen Day; there’s nothing like a bright, sunny day or a beach holiday to life the spirits. However, with it comes with risk and while it’s not clear that this day is marked in Ireland we’re going to include it. If you’re involved in selling summer products such as garden furniture or holidays, or even summer clothing there’s an opportunity for you to remind people to be sunsmart at this time of year. Check out irishskin.ie for more information.
31st Day – Web Designers Day; as we design websites ourselves here at The Marketing Shop, we quite like this one. A simple thank you to your web design or support or a shout-out on your social media are simple but effective ways to mark their day for them. If you’re a web designer make sure to give yourself a shout-out!
And as the month ends we’re heading into yet another bank holiday which if you’re based here in Ireland you’ll already be aware of 🙂
If you need help coming up with ideas for Marketing or Social Media, here at The Marketing Shop we can help you. Experts in Marketing, Social Media, Canva and WordPress, we’ve been looking after businesses just like yours since 2011, pop an email to email@example.com or schedule a call here.
Debbie Ringwood is a Marketing Specialist with over 20 years of experience in B2B and B2C Marketing. She is a Graduate of the Marketing Institute of Ireland and the Digital Marketing Institute. She is a Linkedin Certified Marketing Insider, META Certified Community Manager, and Canva Champion.
Debbie supports, coaches, and trains businesses in Marketing, Social Media, Canva & WordPress along with her team, working with businesses at different stages of their journey.