Social Media Content Ideas For December

December naturally lends itself to more seasonal themes for content than other times of the year. For those who might not be in full-on sales mode or who perhaps just need a little something extra aside from their own business to share on social, our post covers some themes that you might like to use for social media content inspiration.

First up we have some general ideas for the season;

• Get festive with your feed – bring some festive cheer into your newsfeed as and where it’s appropriate. For products that might be sharing photos of them against a Christmas tree or adorned with festive bows, it might even be sharing them via video with some festive music.

• Decorate your profile – whether it’s your personal or business profiles, you can incorporate some festive designs or simply update with your Christmas hours.

• Talk about holiday traditions – whether it’s why you put the tree up on a certain day or how the office party always kicks off with a festive challenge, you can bring this into your social media to show a little of what happens behind the scenes.

• Give something back – you might like to highlight a particular cause that’s close to your heart or a charitable event that’s taking place.

• Discounts – yes we’ve all been inundated with discounts over Black Friday / Cyber Monday and January sales aren’t too far away.  However, December isn’t a peak business period for everybody, as a service provider you might offer an incentive to book an appointment for traditionally quieter times early in the year now.

• Have a competition – not everybody is working longer hours or partying this time of year, take advantage of those who might be on leave from work and sitting around with the phone in hand scrolling through social media.  Remember though, try keep it related to your business as any new followers you get this way you’ll hopefully have as potential customers in the future.

• Share recipes – whether it’s a favourite Christmas dinner essential, a sweet treat, or the must-have cocktail for the Christmas party, it’s a natural fit if you’re in hospitality but it can be used to share a little insight into those who are working as a personal brand too.

• Talk about New Year’s resolutions – in a matter of weeks, it’ll be all about the resolutions, if you can come up with suggestions related to your business it’s something you should be considering.

• Predictions for the year ahead – make them relative to your business or industry, it’s got to be something your audience is interested in as they are after all that you need to think about first when creating content.

• 12 days of Christmas – yes, you will see this throughout social media because it can be as simple as selecting 12 products that you’ll promote or demo or offer a special on over 12 dedicated days.

• Special arrangements – make sure to tell your customers in lots of time what the last dates for ordering for Christmas are and if you can make alternative arrangements once the last posting dates are gone. 

• Your business plans – changes to opening hours including the break over Christmas and New Year. 

Separately from the general themes, there are of course specific dates that you can incorporate during the month also, including;

• 1st December – World Aids Day
• 2nd December – Cyber Monday
• 2nd December – Walt Disney Day
• 3rd December – International Disability Day
• 4th December – Cookie Day, the edible type!
• 4th December – World Wildlife Conservation Day
• 5th December – International Volunteers Day
• 6th December – Microwave Oven Day
• 7th December – International Civil Aviation Day
• 8th December – Worldwide Candle Lighting Day
• 9th December – Techno Day, relates to the style of music.
• 9th December – International Day Of Veterinary Care
• 10th December – International Animal Rights Day
• 11th December – International Mountain Day
• 12th December – Gingerbread House Day
• 13th December – Christmas Jumper Day (also 10th, 11th & 12th for various charity initiatives)
• 14th December – Sustainable Entrepreneurship Day
• 15th December – Wear Your Pearls Day
• 16th December – Chocolate Covered Anything Day (not sure where this came from but we like it!!)
• 17th December – Device Appreciation Day
• 18th December – Answer The Phone Like Buddy The Elf Day
• 19th December – Heroes & Heroines Day
• 20th December – Games Day
• 21st December – Winter Solstice
• 22nd December – Mathematics Day
• 23rd December – Christmas Movie Marathon Day
• 24th December – Christmas Eve; always try to sign off with a festive greeting whether you finish up on the 24th as is likely for retailers or sooner if you finish up earlier in the week.
• 25th December – Christmas Day; don’t feel you need to post, it’s a day off for most but if you are posting, it doesn’t necessarily reflect well on a brand that’s popping up on the 25th looking to sell when it’s supposed to be about spending time with loved ones.
• 26th December – St Stephens Day (Ireland) or Boxing Day (UK); traditionally a festive day off when increasingly more sales kick off even if it’s just online.
• 27th December – Leftovers Day
• 28th December – Card Playing Day
• 29th December – TickTock Day (and no, it’s not a typo, as this is the ticking of the clock to clear that to-do list!)
• 30th December – Bacon Day
• 31st December – New Year’s Eve; and this is one you can highlight with a countdown, even if it’s outside of your regular posting schedule. You might also do a Happy New Year post on the first day of the month, or if you’re not back to work for a few days yet you can hold off until then.

And that’s our last round-up of monthly themes for 2024. It’s been a little quieter for businesses lately so in the next few weeks, anything you can do to shop local and support those smaller businesses who really could benefit from all of us even making a couple of local purchases this festive season will be much appreciated. That’s everything from your local retailer, online craft business, service providers, entertainment venues, restaurants, just think local.

If you need help with planning for social media, creating content, support for marketing, a strategy for the year ahead, or your website needs a makeover, pop an email to debbie@themarketingshop.ie and we can schedule a call to discuss your requirements.