Well, it’s certainly been a very different year and a very different summer…
Normally this time of year is one of our busiest times for people jetting off to sunnier climates, this year however it’s the year of the staycation. With some businesses yet to open, those who are trading are working within different conditions, something that should be accounted for in your social media where appropriate alongside the more regular posts around products, services, industry news or third party content as appropriate.
This month we’re highlighting a number of dates in the latest of our series on themes that might be used in your social media this month because we all need a little inspiration at times.
- World Wide Web Day – 1st August: we take it for granted now but the WWW or World Wide Web originates with Tim Berners-Lee and dates back to a very recent 1989 becoming free to the world for use in 1993. As the world adjusted to cope with the pandemic the web enabled us to stay connected with loved ones and work colleagues, not to mention providing us with all the information we needed to educate us on the changes happening around us. As we move forward many will be more reliant on the web than ever before as remote working will become a more important feature in our working lives now that people see just what we can achieve even if we’re not in the same building. If your business was one of the many who embraced the web as effectively as they could in recent months perhaps use this day to remind people of your new offering tagging it #widewebday2020.
- White Wine Day – 3rd August: for those of us in Ireland this day also happens to be a bank holiday Monday, what better way to celebrate with a glass of your favourite wine? Hospitality and off licences would ordinarily have the opportunity to mark the day, this year with restrictions around bars (those serving food!) and restaurants it’s quite likely not the ideal time to run any sort of promotion but for those brave enough to stand out sometimes it’s the thing that customers remember.
- International Cat Day – 8th August: across the world cats in their many forms are celebrated or enjoyed and while they may not appreciate a day of celebration in their honour, if you work in retail or even better around animals there might just be a promotion you can come up that celebrates or does something to help our feline friends. It’s not for everybody but if you’re something of a cat person you might be surprised at how many of your audience will connect with this.
- Duran Duran Appreciation Day – 10th August: this is a novel one that I personally like to celebrate each year, a celebration of all things Duran Duran who are celebrating over 40 years in the music business and last year headlined the 50th anniversary celebrations of the moon landings at NASA. It’s a quirky one, it also might not appeal to everybody but it pops up on media sites and music-related businesses every year since the day was first conceived so if your audience is one that enjoys a little music or is of a certain vintage it’s one to note. If their music isn’t your thing, this is also a band that do social media really well – see my post from a few years back, aside from offering the first ever downloadable music track for sale they’re quite innovative in their approach – and yes I may be a little biased on this one and chances are you’ll find me sharing a tune or two on the day too 😉
- International Left Handers Day – 13th August: originating in 1976 this day is designed to highlight and celebrate all that’s different for that 10% of the population who are left-handed. Things many of us take for granted from how we’re seated at the dinner table to using a scissors through to playing a sport such as golf are a little different when you work a little differently. There are great strengths associated with being left-handed, creativity and excellent problem-solving abilities amongst the many positives. And many famously creative people were are or were left-handed too; David Bowie, Tom Cruise, Leonardo da Vinci, Marilyn Monroe, Julia Roberts, Paul McCartney, Jonathan Ross, Neil Armstrong, John McEnroe – and lots, lots more too. You might be lucky enough to have some lefties amongst your own team, they’ll undoubtedly know what you can do to make life a little easier so you can mark the day in some way if it suits you.
- World Calligraphy Day – 14th August: a much-celebrated artform, often used days for celebrations such as weddings, art displays or awards ceremonies when the attention to detail and expense is priority over the convenience you may have with technology or graphic design tools. Steeped in history, dating back centuries it’s a written art-form that can effectively be incorporated into modern marketing or events to add a stand-out detail if used properly. A business that could incorporate this into social media might be involved with weddings or even print, just ensure it’s used correctly rather than just for the sake of it.
- Poet’s Day – 21st August: this is one we thought we’d highlight as we can see a lot of ‘interesting’ opportunities for businesses with an interest in language or just plain old fun to run competitions around this!
- Back To School – 25th August: all going well the first of the schools here in Ireland should open on this date, most businesses will try refer to it in some way as it’s a day that anybody with a child in their lives is particularly conscious of whether it’s relief at getting into some sort of post-summer routine or sadness that the summer holidays have come to an end. It’s appropriate to run competitions or promotions, if you can make it work for you now’s the time to think about it.
- Webmistress Day – 26th August: we’ve all become accustomed to hearing about webmasters but with the numbers of women working in technology continuing to grow some people feel it’s appropriate to highlight that quite often your webmaster is female! Apparently it’s a term that’s been in use for some time now while other more politically correct businesses have adopted the term webperson instead. It might not be something we see every day but a quick search on Linkedin tells me it is a term that is used by some people. And, if you’re in the position where you have a team with a woman at the helm of all things web, today might be the day to bring her out from behind the screen and thank her for her contribution to the business because believe us a lot more happens behind the scenes than most people realise – take that from somebody who performs the role of web mistress too 😉
Normally this time of year themes would incorporate holidays, days off, last days of summer, good weather, exam results, even making plans for the first days of autumn. These things will still happen albeit here in Ireland as opposed to overseas and if your business allows for it there’s absolutely no harm in checking in from your staycation destination or day out – show people you are supporting local Irish businesses as we all need to do.
Remember too, for lots of people they still have holiday leave to take so need places to go, they still like to eat out or shop even if it is in a different way to what we’re used to. And, most of all I think we’re all hoping to keep moving forward to more normal times, a positive can-do approach with even a bit of humour might just work in your favour at times when we all need something to smile about.
If you’d like help with learning how to use your social media more effectively, you find creating content a challenge or it’s something that tends to slip down the to-do list more often than you’d like, get in touch with firstname.lastname@example.org and we can arrange a Zoom consultation to discuss options we can offer.