If you’re like most business owners, you’re always looking for ways to get more mileage out of your content. After all, creating quality content takes time and effort, so it’s only natural that you want to get as much use out of it as possible. And the thought of having to come up with new ideas for content in itself before you do the research can be a challenge most people don’t exactly relish either. Luckily, there’s a way cut some of that time. It’s called repurposing content.
Repurposing content is all about taking your existing content and turning it into new, fresh content. For example, let’s say you have a blog post that’s been performing well. You can take that blog post and turn it into an email, a podcast, social media graphics, a video, a mini-course, or even a live event. The sky’s the limit!
The best part is that repurposing content is easier than you might think. In this blog post, we’ll show you how to repurpose your blog posts so you can get the most out of your hard work. Let’s get started!
How to Repurpose Your Blog Posts
As we mentioned before, repurposing content is all about taking your existing content and turning it into new, fresh content. But how exactly do you do that?
Choose a blog post you’ve written, we write a lot of listicles here such as this one which is the type of content that’s easily re-purposed.
You can turn that blog into;
An email to your list – use some or all of it on the actual email, depending on the length or other content for your email you might encourage your recipients to click a link in order to read the rest. And of course, that gets them onto your website too.
Create a podcast episode from it, that’s of course if you have a podcast or you might like to be interviewed on somebody else’s podcast discussing the content of the post.
Make social media graphics, five bullet points as in our post could be five individual graphics or a carousel post on Instagram which covers all five as a post – or both!
Turn it into a video, discuss the content on a video or create a video to be used on your channels of choice on Canva. You’ll find a list of points from a blog such as ours that makes for a reasonable video on Reels or TikTok.
Create a mini-course from it, not for every piece of content as you want to ensure people will learn something from a course. However, if you’ve done a lot of research and have a post that’s performed well for you, make it into a mini-course. You don’t have to charge for it, it can be used as a lead magnet or incentive for people to subscribe to your email list.
Use it as the basis for a live event – think about workshops in person or by zoom or if you prefer a Livestream via the social media channel that your audience spends time on.
There are endless possibilities when it comes to repurposing your content. And the best part is that it doesn’t have to be difficult or time-consuming. By following the tips in this blog post, you can easily repurpose your existing content so you can get the most out of your hard work. So what are you waiting for? Get started today!
And, if you need help in learning how to create a strategy for your content, or indeed creating the content itself we offer a range of training and coaching services in Marketing, Social Media and Canva that might be just what you need. Pop an email to firstname.lastname@example.org and we can schedule a call.
Debbie Ringwood is a Marketing Specialist with over 20 years of experience in B2B and B2C Marketing. She is a Graduate of the Marketing Institute of Ireland and the Digital Marketing Institute. She is a Linkedin Certified Marketing Insider, META Certified Community Manager, and Canva Champion.
Debbie supports, coaches, and trains businesses in Marketing, Social Media, Canva & WordPress along with her team, working with businesses at different stages of their journey.