Marketing plans are essential tools that every business needs to succeed. They provide a road map for how to reach your target audience, and how to measure your success along the way.
This article will show you how to get started with marketing plans for small businesses.
A good marketing plan should cover three main areas:
1) Who you are targeting
2) What you are offering
3) Where you are going.
Define Your Goals.
Once you’ve defined who you’re trying to reach and what you’re offering, you’ll need to decide where you’re going with your business. This will involve deciding how much money you want to spend on advertising and promotion. You might choose to focus on one area of your business at first, such as social media, before expanding into other areas.
Set Up A Budget
If you’re starting out small, you might only have enough money to invest in one aspect of your business. That means you’ll need to make some tough decisions about what you’re willing to do and what you won’t. It’s important to set up a budget so you can see exactly how much you’re spending each month.
Create An Action Plan
Once you’ve decided what you’re going to spend your money on, you should start creating an action plan. This will give you a clear idea of when you’ll achieve your goals and what you’ll need to do to get there. You’ll also be able to measure whether you’re making progress towards your goal.
Start Tracking Results
If you’re looking to improve your business, then you need to track your results. It’s easy to lose sight of your goals when you’re busy running your business, so make sure you set aside some time each week to review how things are going.
At its most simple level this is what you’re doing when you create a marketing plan for your small business. There are various levels of detail that you will go into depending on your specific business and if you’re not sure how to do this, that’s where even a once-off consultation with a business like The Marketing Shop can help you. Pop us an email email@example.com if you’d like to avail of a complimentary consultation on how to get a plan in place for your marketing.
Debbie Ringwood is a Marketing Specialist with over 20 years of experience in B2B and B2C Marketing. She is a Graduate of the Marketing Institute of Ireland and the Digital Marketing Institute. She is a Linkedin Certified Marketing Insider, META Certified Community Manager, and Canva Champion.
Debbie supports, coaches, and trains businesses in Marketing, Social Media, Canva & WordPress along with her team, working with businesses at different stages of their journey.