St Brigid’s Day Bank Holiday Weekend is just around the corner, and it’s the perfect opportunity for businesses located here in Ireland or indeed, selling to those of us based in Ireland to create unique marketing plans to celebrate this new holiday. This bank holiday, which falls on Monday 6th February, is a great opportunity to tie something simple into your business and offer special deals to your customers.
A Special Offer For Brigid
One idea is to offer a special deal for every customer (with ID) called Brigid. This could be something like free admission to an event, a free meal or drink if you’re in the hospitality industry, or a discount if you’re a retailer. This doesn’t have to be complicated or cost a lot, but it’s an opportunity to create a buzz around your business and encourage customers to share the deal with their friends, especially if the deal is good enough.
A New Bank Holiday Celebration Deal
Another idea is to create a new bank holiday celebration deal. Everyone loves an extra day off, even if it means a bit more work in the weeks around it. This offer doesn’t have to be a repeat deal, it could just be a one-off to mark the first year of this new bank holiday. This is the time to start thinking about how you can take advantage of this new holiday to boost your business.
Celebrate The Patron Saint Of Poets
Since St Brigid is the patron saint of poets, businesses could also create a fun competition on social media or offline to mark the holiday. This could be a poetry competition, a storytelling event, or anything else that ties into the theme of poetry. This is a great opportunity to engage with your customers in a unique way, and create an event that will be memorable for them.
For those of you reading this post who aren’t based in Ireland, you might be wondering about the choice of image on this post which might be familiar to most of us living here. A St Brigids Cross was traditionally created from straw or rushes and was displayed outside of a home to protect the occupants from evil spirits and hunger, you can learn more on it at this link on Wikipedia.
As we head towards the end of January, we’re all looking forward to brighter evenings, especially after a quiet month socially for many of us. Marking this new holiday doesn’t have to cost a lot, but it could be a great way for your business to stand out and create an event that your customers will remember.
So, start thinking about your marketing plans for St Brigid’s Day Bank Holiday Weekend and make the most of this new opportunity to boost your business. And, if you need help with coming up with ideas for marketing on special occasions, or indeed at any other time of year, speak to us here at The Marketing Shop – schedule a call or pop an email to firstname.lastname@example.org
Debbie Ringwood is a Marketing Specialist with over 20 years of experience in B2B and B2C Marketing. She is a Graduate of the Marketing Institute of Ireland and the Digital Marketing Institute. She is a Linkedin Certified Marketing Insider, META Certified Community Manager, and Canva Champion.
Debbie supports, coaches, and trains businesses in Marketing, Social Media, Canva & WordPress along with her team, working with businesses at different stages of their journey.