As a small business owner, it’s important to stay up-to-date with the latest in technology and trends – within reason of course!
One of the most important tools for any business though, regardless of size, is its analytics and Google Analytics is the most well-known of all of these. It’s been around for quite some time and up to this year most of us would have been familiar with Google Analytics, as of July 2023 however, that ceases to exist!
Google Analytics will stop showing data from 1st July 2023. This means that if you are still using Universal Analytics after this date, your paid ad campaigns will be impacted. GA4 offers more insights into user behaviour and provides more accurate data than its predecessor. It also allows you to track conversions across multiple devices and platforms.
With GA4 Google are already connecting with users with a range of prompts to help you make the transition and if you’re that way-inclined, you’ll find a wealth of information available within Google’s own supports.
However, for many business owners regardless of whether they’re a solopreneur, small business or growing business, it’s a more efficient use of your resources to bring in an expert in this area. And, while we don’t offer this service ourselves at The Marketing Shop we have taken time to source an experienced professional in this space and we’ll be happy to make the introductions for you.
Migrating to Google Analytics 4 is essential for any small business owner who wants accurate insights into their user behaviour and performance metrics in order to make informed decisions about their marketing strategies and campaigns. With Universal Analytics ceasing operations on 1st July 2023, now is the time for small business owners to start planning their migration process so they don’t miss out on valuable data insights!
And, in the interim we’ve listed a selection of resources so you can learn more and where we find information that we believe will be of interest, we’ll add it to this post also.
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Debbie Ringwood is a Marketing Specialist with over 20 years of experience in B2B and B2C Marketing. She is a Graduate of the Marketing Institute of Ireland and the Digital Marketing Institute. She is a Linkedin Certified Marketing Insider, META Certified Community Manager, and Canva Champion.
Debbie supports, coaches, and trains businesses in Marketing, Social Media, Canva & WordPress along with her team, working with businesses at different stages of their journey.