Are you looking to enhance your content creation skills and take your digital marketing efforts to the next level? Look no further! Our founder, Debbie Ringwood is a highly experienced Canva Trainer who has trained businesses and individuals across all sorts of very different industries and at different stages of their Canva journey.
As an early adopter of the app back in 2015 due to it’s fitting nicely with her skills in marketing, Debbie has helped numerous businesses and individuals unlock the power of Canva to create stunning and engaging content both in training them and providing a done for you service as part of the Marketing and Social Media Services we offer here at The Marketing Shop.
Whether you’re a beginner or an experienced marketer, Debbie’s training sessions are tailored to meet your specific needs and goals. She will guide you through the ins and outs of Canva, from mastering basic design principles to creating visually appealing social media posts, infographics, presentations, and more. With Debbie’s guidance, you’ll learn how to bring your ideas to life and captivate your audience with professional-looking visuals.
Let’s look a little more closely though at why you might need Canva in your business in this post.
The importance of visual content in digital marketing
Visual content has become a crucial element in any successful digital marketing strategy. With the rise of social media platforms and the increasing importance of online presence, businesses and individuals need to find ways to capture and retain the attention of their target audience.
Visual content, such as images, infographics, and videos, has proven to be highly effective in achieving this goal. Studies have shown that visual content is more memorable and engaging compared to text-only content. It helps convey messages more effectively and can elicit emotional responses from viewers. Whether you’re promoting a product, sharing information, or telling a story, incorporating visual elements into your content can make a significant difference in how it is perceived and remembered.
Visual content not only grabs attention but also increases the likelihood of content being shared and going (dare I say it!) viral!
With the ever-increasing competition for online visibility, the ability to create visually appealing and shareable content can give you a competitive edge. By leveraging the power of visual content, businesses can enhance brand awareness, drive traffic to their websites, and generate leads. In fact, studies have shown that articles containing relevant images receive 94% more views than those without visuals. With these statistics, it’s clear that visual content is an essential component of a successful digital marketing strategy. And this is where Canva comes in.
Meet Debbie Ringwood, an official Canva Champion, experienced trainer and expert in content creation
Let us introduce you to our Canva trainer, Debbie Ringwood. With over two decades of experience in marketing and eight years of experience on the Canva app as part of that journey, Debbie has a deep understanding of the power of visual content and its impact on digital marketing efforts.
She has worked with businesses of all sizes, from startups to multinational corporations, helping them create visually stunning content that captivates their target audience. Through her training sessions, Debbie shares her knowledge and expertise, empowering individuals and businesses to unlock the full potential of Canva to create visually appealing and impactful content.
Whether you’re a complete beginner or an experienced marketer looking to upskill, Debbie’s training programs are designed to cater to your specific needs and goals. With her guidance, you’ll learn how to harness the power of Canva and take your content creation skills to new heights.
Debbie’s training sessions can also be tailored to incorporate the relevant channels for your business so instead of just looking at how to design on Canva, you might learn how to design on Canva for social media or for presentations specifically, based on what’s right for your business.
Debbie’s approach is hands-on and practical with most of the time spent live on the app to ensure you’re learning in real time what works or doesn’t and how to really test the platform so that really goes to work for your business.
Benefits of using Canva for content creation
Canva is a powerful and user-friendly graphic design tool that has revolutionised the way people create visual content. It offers a wide range of features and templates that make it easy for anyone to create professional-looking graphics, even without prior design experience.
In 2023 it boasts 125 million monthly active users, a figure that tells the story for anybody who isn’t quite there yet.
Here are some of the key benefits of using Canva for content creation:
Ease of use:
Canva’s intuitive interface and drag-and-drop functionality make it incredibly easy to use, even for beginners. You don’t need to have any design skills to create stunning visuals with Canva. The platform provides pre-designed templates and elements that you can customize to fit your brand and message.
Canva is not limited to a specific type of content. Whether you need to create social media graphics, presentations, infographics, posters, or even promotional materials such as t-shirts or mugs, Canva has got you covered. With its extensive library of templates, fonts, images, and illustrations, you can create virtually any type of visual content.
With Canva, you don’t need to start from scratch every time you want to create a graphic. The platform offers a wide range of professionally designed templates that you can customise to fit your needs. This saves you time and allows you to focus on the creative aspects of content creation.
And, even better, you can have templates in place for your brand so that if you’re working as a team you can ensure everybody’s working to the same style and not letting their individual creative juices take precedence over your brand.
Canva allows for easy collaboration, making it ideal for teams or individuals working together on content creation using tools such as their inbuilt Whiteboards.
You can invite team members to edit and contribute to designs, ensuring a seamless and efficient workflow.
Canva offers a free version that provides access to a wide range of features and templates so that you can start your journey with easy and no cost.
For more advanced features and premium templates, Canva also offers paid subscriptions at an affordable price with Pro costing €109.99 and Teams €139.99 (2023 rates) for a year and separate plans available for Enterprise, Education, and Not For Profits also. This makes it a cost-effective solution for businesses and individuals looking to create professional-quality visuals without breaking the bank.
With these benefits, it’s no wonder that Canva has become the go-to tool for content creation. Whether you’re a solopreneur, a small business owner, or part of a larger organisation, Canva can help you create visually stunning content that drives engagement and delivers results.
Canva features and tools for creating stunning visuals
Canva offers a plethora of features and tools that allow you to create stunning visuals effortlessly. Here are some of the key features you can leverage to enhance your content creation:
Canva provides a wide range of professionally designed templates for various types of content, including social media posts, presentations, posters, and infographics. These templates serve as a great starting point and can be customized to fit your brand and message.
Canva’s drag-and-drop editor makes it easy to add and arrange elements on your designs. You can simply drag and drop images, text, shapes, and other design elements onto your canvas and position them as desired.
Image library & Video:
Canva offers a vast library of high-quality images, illustrations and videos that you can use in your designs. These are categorised and searchable, making it easy to find the perfect visuals for your content.
Canva provides a range of text tools that allow you to customise the typography in your designs. You can choose from a variety of fonts, adjust font sizes and colors, and apply text effects and animation to make your text stand out.
Elements and shapes:
Canva offers a wide range of design elements and shapes that you can use to enhance your visuals. From icons and illustrations to shapes and lines, these elements can add depth and visual interest to your designs.
Frames and Grids:
When you need to incorporate a range of images or videos into your design, Canva has a selection of styles you can work with to ensure that whether you’re showcasing your new website or the latest new products in your store, that they’re sized to suit and look good.
Canva allows you to remove the background of your own images or videos so that you can replace them with an alternative that’s more suited to your brand.
With every social media platform having its own optimum size for posts, with all plans except free, you have the option to re-size to suit as opposed to creating from scratch for each new design required.
Canva’s photo editing tools allow you to enhance and modify your images directly within the platform. You can adjust brightness, contrast, and saturation, apply filters, and as of 2023, you’ve got the power of AI at your disposal to make major changes to images too!
In a year where AI is the reason we’re being inundated with new apps every time we go online, Canva has its own inbuilt design that can transform your visuals, your text and your presentations too.
These are just some of the many features and tools that Canva offers as I haven’t even got to content planning, integrated apps, video marketing, productivity hacks and many, many other features that will without a doubt impress.
With its extensive range of options, you can unleash your creativity and create visually stunning content that grabs attention and captivates your audience.
Whether you’re a beginner or an experienced designer, Canva has something for everyone. And, Debbie Ringwood is the person to help you on that journey!
Learn more on what some of those who have been Debbie have had to say on our Canva Website (yes, it offers websites too!!!!) which you can see at this link.
And, before we finish, aside from training we also offer a ‘Canva Done For You’ design service where you can have materials such as presentations or social media graphics created for you and left ready for you to use within your business time and again in the future.
Debbie Ringwood is a Marketing Specialist with over 20 years of experience in B2B and B2C Marketing. She is a Graduate of the Marketing Institute of Ireland and the Digital Marketing Institute. She is a Linkedin Certified Marketing Insider, META Certified Community Manager, and Canva Champion.
Debbie supports, coaches, and trains businesses in Marketing, Social Media, Canva & WordPress along with her team, working with businesses at different stages of their journey.