Do you know who your ideal customer is? If not, it’s time to define them. When you have a clear understanding of who your ideal customer is, it becomes much easier to create marketing messages that resonate with them. In this blog post, we will discuss the process of creating a customer persona and how it can help improve your marketing efforts.
What demographic information do you have on them?
Are they male or female? What is their age range? What is their income level? Where do they live? What is their education level? What are their interests and hobbies? All of these factors can play a role in determining your ideal customer even if you haven’t thought before now about their relevance to your business.
What brands do they like? Where will you find them on social media? What type of content do they engage with? What are their pain points and needs?
Why do we need this level of detail?
Once you have an understanding of who your ideal customer is, you can start to create marketing messages that are tailored to them. You can also use this information to create content that will be of interest to them. By understanding your ideal customer, you can more easily reach them with your marketing efforts.
What if we have multiple different types of ideal customers?
More often than not we find the businesses we work with have several different ideal customers, frequently they haven’t given this a lot of thought as the focus is more on getting as many sales as possible more so than the content that is being created. With the right strategy in place for your content and ultimately, your marketing, you can communicate with different types of customers without needing different platforms for each.
If you’re unsure about how you can determine who the ideal customer for your business is, at The Marketing Shop we can work with you to determine who your ideal client is and how you can ensure that your content or message is the right fit for them. Pop us a message or send an email to firstname.lastname@example.org and we’ll be happy to discuss options that we can offer.
Debbie Ringwood is a Marketing Specialist with over 20 years of experience in B2B and B2C Marketing. She is a Graduate of the Marketing Institute of Ireland and the Digital Marketing Institute. She is a Linkedin Certified Marketing Insider, META Certified Community Manager, and Canva Champion.
Debbie supports, coaches, and trains businesses in Marketing, Social Media, Canva & WordPress along with her team, working with businesses at different stages of their journey.