META Certified Community Manager – Debbie Ringwood

When you work within the marketing industry, ongoing training and upskilling are essential parts of the job. With 25+ years of experience in marketing and sales, I'm still learning all the time and enjoy that lifelong learning will always be part of my world. Back in...

A Review – Jill O’Meara Photography

Having your photo taken for work is part of life for all of us, not one that we all enjoy but that has just changed for me. This week I enjoyed a wonderful shoot with the fabulous Jill O'Meara and I cannot praise her highly enough, the entire experience is something...

Social Media Content Ideas For December

December naturally lends itself to more seasonal themes for content than other times of the year. For those who might not be in full-on sales mode or who perhaps just need a little something extra aside from their own business to share on social, our post covers some...
Social Media Conversation Starter Ideas

Social Media Conversation Starter Ideas

Every one of us has sat in front of a blank screen at some point wondering what we can say? So, in today's post, we're sharing 20 ideas to get your conversation started on social media that are not related to any specific business, they're some very general questions...

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Marketing As You Get Set To Re-Open

Marketing As You Get Set To Re-Open

There was a collective cheer of relief as the first re-opening dates were announced here in Ireland last week, even though not everybody knows exactly when they get to throw open the doors again we all know that it's on the way. We've been through unusual times so...

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10 Things Your Website Should Have – Part 2

10 Things Your Website Should Have – Part 2

A little earlier this year we wrote about 10 Things Your Website Should Have and at the time we promised that rather than giving you one lengthy list to implement we'd follow up with another post and today here it is. To recap, in our previous post we advised that the...

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Goals – How To Set Them For Your Business

Goals – How To Set Them For Your Business

We all know we should do it both in business and in our personal lives as goals really are the most effective means of getting things done. If you're not a goal-setter do you know what you could be missing out on? If you do set goals how realistic are they? Goals...

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Benefits Of A Marketing Strategy For Small Business

Benefits Of A Marketing Strategy For Small Business

If you're working in a business with a dedicated marketing function there's most likely a document in existence even if just for the Marketing Dept and/or Directors relating to the overall Marketing Strategy of the business which is the outline approach that's going...

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10 Things Your Website Should Have

10 Things Your Website Should Have

Here at The Marketing Shop we create websites so we have a list of essentials that relate to both functionality and marketing that's part of every project we work on. We are, however, also customers of many other websites and while you can expect high profile brands...

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Learn Something New To Keep On Top Of Your Business

Learn Something New To Keep On Top Of Your Business

In some industries it's more commonplace for ongoing study to be part of your everyday life. In my own industry the pace of changes in all things related to the web and social media ensures that every week I'm reading articles or attending training sessions to ensure...

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Email Marketing – Get Started No Matter The List Size!

Email Marketing – Get Started No Matter The List Size!

I have regular conversations with business owners around the topic of email marketing, quite often it's misunderstood or something that's on the end of a very lengthy to-do list. On other occasions people have a list but struggle to fill it with content so it's...

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Get Blogging To Boost Your Business

Get Blogging To Boost Your Business

There are many options available to you when it comes to marketing your business but one of the most powerful that costs you just your time, is the use of the blog or news section on your website. Depending on the platform your website is built on you may have it...

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Never Stop Marketing Even If You’re Short On Time

Never Stop Marketing Even If You’re Short On Time

You're busy so you don't need to think about marketing for a while - is this something you've ever thought? Well, we're here to remind you in this post that marketing is part of your work all year round regardless of how busy you are or whether you work with seasonal...

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