Strategy Archives - The Marketing Shop

Maximizing Your ROI: The Art of Content Marketing Strategy

Whether you’re a small startup or an established brand, a well-crafted content marketing strategy is key to attracting and engaging your target audience. By creating and distributing valuable and relevant content, you can build brand awareness, establish your...

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September Social Media Content Ideas

Another month begins and as we head into September, there's a real autumn feel about everything as leaves fall, schools go back and the first of the Halloween decorations make an appearance in shops! In the latest edition of our monthly posts on themes for the month -...

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How A Social Media Strategy Can Transform Your Business Online

Are you struggling to make an impression through your social media marketing? Is your business struggling to reach its target audience online? The missing piece of the puzzle may be a well-crafted social media strategy. A well-executed social media strategy can...

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Tips, Tricks & Marketing Ideas With Marketing Strategy Ireland com

Jul 11, 2023

When you're working within a small business, one of the things you're always mindful of is other businesses who might be suited to work alongside you in some capacity, either as a partner, supplier, or in many cases as a collaborator. I met Hanna McDonnell of Hanna...

Unlocking the Power of LinkedIn: Why Small and Medium-Sized Business Owners Should Prioritise Talent Acquisition in Their LinkedIn Marketing Strategy

Jun 22, 2023

For businesses of every size, social media platforms have become an integral part of business marketing strategies. Among them, LinkedIn stands out as a powerful platform for connecting professionals, building networks, and generating leads. However, while LinkedIn is...

Why Your Digital Marketing Strategy Should Come Before Your Website Design

Jun 14, 2023

Having a website is essential for any business looking to establish an online presence and attract customers. However, many businesses make the mistake of prioritising website design over digital marketing strategy. While having a visually appealing website is...

Online Retail Scheme – Up To €25k Funding Available In Ireland

Apr 21, 2023

Are you ready to take your online retail business to the next level? If you're an Irish business with more than 10 full-time employees, you need to read on! The Online Retail Scheme by Enterprise Ireland is now available to eligible businesses here in Ireland and...

Marketing Inclusivity, Is It Something You’ve Thought About?

Apr 17, 2023

As a Linkedin Certified Marketing Insider, one of the perks so far was a recent webinar on how businesses think about inclusivity when it comes to marketing. It left each and every one of us with things to think about when it comes to marketing, for me I felt it was...

Linkedin Certified Marketing Insider – Debbie Ringwood

Mar 2, 2023

Linkedin launched a new online educational programme in 2022 and we're delighted to announce that Debbie Ringwood took part and is now a Linkedin Certified Marketing Insider. In order to achieve this recognition by Linkedin, had three qualifications to achieve first;...

Linkedin Marketing; Why You Need A Specific Linkedin Content Strategy

Feb 17, 2023

Linkedin boasts 875 million users, accounting for people working across 58 million registered companies. Impressive isn’t it? In many sectors Linkedin has proved to be the most powerful tool for generating leads, in others, it’s making its presence more...

Digital Marketing Strategy Is Available On The LEO Trading Online Voucher – Here are 7 Reasons You Should Have One

Oct 7, 2022

In today's digital world, having a strong online presence is essential for any business that wants to succeed. After all, more and more people are using the internet to find the products and services they need. That's why having a well-thought-out digital marketing...