St Brigid's Day Bank Holiday Weekend is just around the corner, and it's the perfect opportunity for businesses located here in Ireland or indeed, selling to those of us based in Ireland to create unique marketing plans to celebrate this new holiday. This bank...

Every business, no matter how big or small (yes, even solopreneurs) should be aware of the importance of a tool called a SWOT analysis. It stands for Strengths, Weaknesses, Opportunities, and Threats and is an incredibly useful tool that can help you assess your...

As a new year gets underway for many there are a few weeks to recover from Christmas and get set for the year ahead. For others, it's back to business the minute the new year celebrations end. Whatever way your business kicks off a new year, it's important to take...

Christmas appears to start earlier every year, once it hits 1st November all signs of Halloween disappear and it's full-on festivity! We've put together a selection of Christmas and Black Friday Marketing Tips you can use in your business, there should be something on...

Unless you have been living under a rock, you know that marketing is essential to the success of any business. But what exactly does that mean for small business owners and the self-employed? Sometimes it really does feel like your list of marketing tasks is...

On Friday 14th October I get to meet up with an amazing group of women I've become involved with in recent years, Digital Women. I'm delighted to have made the list of Finalists in the category Freelancer Of The Year, a role which in the announcement was listed as;...

I've been involved in Marketing roles for 25 years now, all the way back to 1997 when it became part of my job as I managed a retail outlet. I found that aspect of my work so enjoyable that I went to college for four years while working full-time to make a definite...

As a small business owner, you wear many hats. You're the CEO, the CFO, the sales team, and the marketing department all rolled into one. It's a lot to handle! And chances are, marketing is not your forte. That's where a marketing coach comes in. A marketing coach can...

Times are tough, and many businesses are feeling the pinch. It can be tempting to cut back on marketing budgets to save money. However, this is a mistake that many small business owners who don't have the marketing expertise or a history of leaner times in the past to...