LinkedIn is one of the most powerful platforms for business and while it’s used by lots of individuals and businesses, quite often users aren’t making the most of a network that could very well be the key to growth for your organisation. In November 2023 we launched...
LinkedIn The Next Level – NEW LinkedIn Training Programme
At The Marketing Shop, we do a lot of training for clients, both 1:1, in groups, and in person. We've actually been training businesses right back to our early days when one of our first group training was with Dublin City LEO and since those days we've trained a lot...
The Power of Employee-Generated LinkedIn Content: 10 Reasons to Encourage Your Team To Become Active On The Network
The landscape of professional networking and branding has evolved tremendously, particularly in recent years when we were all forced to do so much more of our business online than ever before. LinkedIn, with over 930 million users is the leading platform for business...
Overcoming LinkedIn Anxiety: Unveiling the Reasons Behind Silent Profiles
In the realm of professional networking and personal branding, LinkedIn stands as a powerhouse platform. It offers unparalleled opportunities to connect with peers, establish thought leadership, and foster business relationships. However, beneath the glossy surface of...
LinkedIn For Business Training – ISME Ireland, September 2023
LinkedIn is one of the most powerful platforms for business and while it's used by lots of individuals and businesses, quite often users aren't making the most of a network that could very well be the key to growth for your organisation. This September, I will be...
LinkedIn Turns 20, A Little On 20 Years Of Business Success
Did you realise that LinkedIn turns 20 in 2023? That makes it older than some of the larger platforms such as Facebook (2004) or YouTube (2005). And, while it may not have quite the same numbers as these other platforms, it has a very clearly defined niche of its own...
Unlocking the Power of LinkedIn: Why Small and Medium-Sized Business Owners Should Prioritise Talent Acquisition in Their LinkedIn Marketing Strategy
For businesses of every size, social media platforms have become an integral part of business marketing strategies. Among them, LinkedIn stands out as a powerful platform for connecting professionals, building networks, and generating leads. However, while LinkedIn is...
Marketing Inclusivity, Is It Something You’ve Thought About?
As a Linkedin Certified Marketing Insider, one of the perks so far was a recent webinar on how businesses think about inclusivity when it comes to marketing. It left each and every one of us with things to think about when it comes to marketing, for me I felt it was...
Linkedin Certified Marketing Insider – Debbie Ringwood
Linkedin launched a new online educational programme in 2022 and we're delighted to announce that Debbie Ringwood took part and is now a Linkedin Certified Marketing Insider. In order to achieve this recognition by Linkedin, had three qualifications to achieve first;...
Linkedin Marketing; Why You Need A Specific Linkedin Content Strategy
Linkedin boasts 875 million users, accounting for people working across 58 million registered companies. Impressive isn’t it? In many sectors Linkedin has proved to be the most powerful tool for generating leads, in others, it’s making its presence more...
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