MASTERING CONTENT MARKETING
I've written many posts over the years on email marketing because it remains one of the most effective ways to market your business. As the pandemic changed how we work and live, the volume of marketing emails dramatically increased because marketers needed to explore...
You might say that the answer to this is just about anything and really there's no hard and fast rule other than it needs to work for your business, should tie in with your brand, and is something you believe will be of interest to your audience. Every month we post...
I have regular conversations with business owners around the topic of email marketing, quite often it's misunderstood or something that's on the end of a very lengthy to-do list. On other occasions people have a list but struggle to fill it with content so it's...
Did you know that the first ever email was sent 50 years ago in 1971? The Guinness Book Of Records credits Ray Tomlison, an American Computer Programmer with sending it and although it wasn't in common use until the 1990s it's a system that plays a part in just about...
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