On The Blog
A Beginner’s Guide To Marketing Strategy For Small Business Owners
In today's competitive business landscape, having a solid marketing strategy is crucial for small businesses to thrive. However, for many small business owners, the vast array of marketing options and the perceived need for a large budget can be overwhelming. This...
One Year Of CHAT GPT: Revolutionising Business Communications
Over the past year, the world has witnessed a significant leap in the capabilities of AI-powered chatbots. With the introduction of Chat GPT, businesses have found a revolutionary solution to streamline their communication processes. In this post, we're looking at...
Setting Goals for Your Business: A Guide for the New Year
As the new year gets underway, it's a perfect time for business owners to reflect on their past achievements and set new goals for the upcoming year. Setting goals is an essential part of any successful marketing strategy, and it plays a crucial role in driving growth...
10 Benefits Of Working With A Marketing Coach
As the new year approaches, many businesses are looking for ways to improve their marketing strategies and achieve their goals. One effective way to do this is by working with a marketing coach. A marketing coach is a professional who can provide guidance, support,...
LinkedIn Training – LinkedIn The Next Level
LinkedIn is one of the most powerful platforms for business and while it’s used by lots of individuals and businesses, quite often users aren’t making the most of a network that could very well be the key to growth for your organisation. In November 2023 we launched...
Digital Women Awards 2023 Finalist – Digital Women To Watch
The Digital Women Awards 2023 takes place in London on Tuesday 7th November and while I won't make it in person, I will be there in spirit. This year I'm thrilled to be a Finalist in the category Digital Women To Watch! It's a very competitive category and there are...
Canva Tip – Magic Expand
Ever found yourself with the perfect photo that's just not the right dimensions to suit where you plan to use it? 'Magic Expand' might be just what you need, one of many AI features within Canva, you can adjust your photos so that you don't have to find an...
Top Content Marketing Strategies You Need to Implement Today
In the ever-evolving world of digital marketing, content is king., a phrase which incidentally was coined by Bill Gates all the way back in 1995 so this isn't something new we've all become aware of as social media continues to grow. The challenge though for...
The Power Of Planning: Why Q4 Is The Perfect Time To Shape Your Marketing Strategy
As the year draws to a close, marketers have a unique opportunity to reflect on their past efforts and set the stage for success in the year ahead. Planning plays a pivotal role in marketing, providing a roadmap for achieving business objectives and maximizing return...
Why Businesses Need A Digital Marketing Strategy
In today's competitive business landscape, having a well-defined marketing strategy is crucial for the success of any small business. A marketing strategy serves as a roadmap that guides your business towards achieving its goals and objectives. It helps you identify...
LinkedIn The Next Level – NEW LinkedIn Training Programme
At The Marketing Shop, we do a lot of training for clients, both 1:1, in groups, and in person. We've actually been training businesses right back to our early days when one of our first group training was with Dublin City LEO and since those days we've trained a lot...
5 Signs It’s Time for Small Business Owners to Seek Professional Marketing Support
Running a small business is no small feat. It requires juggling numerous tasks, wearing multiple hats, and adapting to changing market dynamics. One of the key challenges faced by small business owners is effectively marketing their products or services to attract and...
DIVI AI and Your WordPress Website
At The Marketing Shop we create WordPress websites and our theme of choice is DIVI, not just because it looks good but because it's perfect for clients to manage with ease in the years ahead too. DIVI has been our theme of choice of many years, as an innovative...
The Power Of A Digital Marketing Strategy: Why Your Business Needs One
Having a strong online presence is crucial for the success of any business, particularly in a time when technology is evolving at a pace never seen before. Whether you run a small local shop or a medium-sized company, a well-planned digital marketing strategy can...
TikTok Training: Why Every Business Needs To Consider It
Marketing today is a lot more challenging in many ways, yet at the same time packed full of opportunities too and as a result, it's become more important than ever to ensure we're making strides with our online presence. With the rise of social media platforms, TikTok...
Maximizing Your ROI: The Art of Content Marketing Strategy
Whether you’re a small startup or an established brand, a well-crafted content marketing strategy is key to attracting and engaging your target audience. By creating and distributing valuable and relevant content, you can build brand awareness, establish your...
How A Social Media Strategy Can Transform Your Business Online
Are you struggling to make an impression through your social media marketing? Is your business struggling to reach its target audience online? The missing piece of the puzzle may be a well-crafted social media strategy. A well-executed social media strategy can...
10 Ways You’ll Benefit From Working With Our Canva Trainer At The Marketing Shop
As Canva celebrates 10 wonderfully successful years in 2023, I decided now would be a good time to highlight just some of the ways you can benefit from working with me, Debbie Ringwood, as a Canva Trainer in your business. Tailored Expertise: With my extensive...
The Power of Employee-Generated LinkedIn Content: 10 Reasons to Encourage Your Team To Become Active On The Network
The landscape of professional networking and branding has evolved tremendously, particularly in recent years when we were all forced to do so much more of our business online than ever before. LinkedIn, with over 930 million users is the leading platform for business...
Overcoming LinkedIn Anxiety: Unveiling the Reasons Behind Silent Profiles
In the realm of professional networking and personal branding, LinkedIn stands as a powerhouse platform. It offers unparalleled opportunities to connect with peers, establish thought leadership, and foster business relationships. However, beneath the glossy surface of...
LinkedIn For Business Training – ISME Ireland, September 2023
LinkedIn is one of the most powerful platforms for business and while it's used by lots of individuals and businesses, quite often users aren't making the most of a network that could very well be the key to growth for your organisation. This September, I will be...
LinkedIn Turns 20, A Little On 20 Years Of Business Success
Did you realise that LinkedIn turns 20 in 2023? That makes it older than some of the larger platforms such as Facebook (2004) or YouTube (2005). And, while it may not have quite the same numbers as these other platforms, it has a very clearly defined niche of its own...
Tips, Tricks & Marketing Ideas With Marketing Strategy Ireland com
When you're working within a small business, one of the things you're always mindful of is other businesses who might be suited to work alongside you in some capacity, either as a partner, supplier, or in many cases as a collaborator. I met Hanna McDonnell of Hanna...
Explore Content Creation With Our Canva Trainer Debbie Ringwood
Are you looking to enhance your content creation skills and take your digital marketing efforts to the next level? Look no further! Our founder, Debbie Ringwood is a highly experienced Canva Trainer who has trained businesses and individuals across all sorts of very...
The Power Of Storytelling In Marketing Strategy
As human beings, we are wired to connect with stories. From the tales our grandparents told us as children to the latest big-screen movie, stories have the power to captivate us, inspire us, and move us. And that's why storytelling is such a powerful tool in...
Unlocking the Power of LinkedIn: Why Small and Medium-Sized Business Owners Should Prioritise Talent Acquisition in Their LinkedIn Marketing Strategy
For businesses of every size, social media platforms have become an integral part of business marketing strategies. Among them, LinkedIn stands out as a powerful platform for connecting professionals, building networks, and generating leads. However, while LinkedIn is...
Why Your Digital Marketing Strategy Should Come Before Your Website Design
Having a website is essential for any business looking to establish an online presence and attract customers. However, many businesses make the mistake of prioritising website design over digital marketing strategy. While having a visually appealing website is...
Marketing Summer Special – Make The Most Of Quieter Times With The Marketing Shop
Over the course of the summer, we know that lots of businesses are a little slower than usual. With holiday leave, kids home from school, and dare we say it, fabulous weather, business isn't quite as brisk as it is at other times of the year as take a...
Canva Quick Create – Canva Tips By The Marketing Shop
If you're just getting started on Canva, this Canva tip is perfect for you. When you're creating content for multiple social media channels, ideally you will be creating the content in different sizes as each social media platform has it's optimal dimensions. On Canva...
Marketing Inclusivity, Is It Something You’ve Thought About?
As a Linkedin Certified Marketing Insider, one of the perks so far was a recent webinar on how businesses think about inclusivity when it comes to marketing. It left each and every one of us with things to think about when it comes to marketing, for me I felt it was...
Canva Magic Eraser – Our Latest Canva Tip
Quite often when we've got a photo that's just right for social media, our website, an email newsletter, or some of our offline marketing activity, there's a minor detail we'd ideally not include. Whilst the option to remove unwanted items has been available on more...
9 Reasons You Need To Update Your WordPress Website
WordPress powers 43% of the world's websites in 2023, or 455 million making it the most popular web platform in the world. It's ideal for businesses of all sizes whether you're working as a solopreneur or you're an international celebrity or household brand name such...
Canva Training – April / May 2023
We've got an amazing Canva Training programme coming up this April but we're making a change... We have received some feedback from potential attendees that the holiday period has made it difficult for them to attend the course. We understand that this is an important...
Google Analytics To GA4 – Is Your Business Ready For The Move?
As a small business owner, it's important to stay up-to-date with the latest in technology and trends - within reason of course! One of the most important tools for any business though, regardless of size, is its analytics and Google Analytics is the most well-known...
Social Media Content Ideas For April
April already and brighter days, longer evenings, time out from work and school, and, as with all months, plans to make for the month ahead. As always we've got a selection of dates that might be useful for themes to use in your social media during the month ahead but...
Canva Create, New Features To Launch A Brand New Era
Canva is one of the most amazing tools businesses of all sizes can use in their business, whether you're a sole trader, start-up, small business owner right through to brands like Zoom who got a mention at Canva Create this week, there's a solution for you. Artificial...
Canva Training For Business with Debbie Ringwood, Canva Champion of The Marketing Shop
At The Marketing Shop, we've been huge fans of Canva since we first discovered it all the way back in 2015. Over those years we've watched it go through many changes as it's become the must-have app for businesses of all sizes in today's world. Our founder, Debbie...
Canva Tip Thursday – Create A QR Code
If you've ever wondered how to create a QR Code for use in your marketing, this week's Canva Tip is for you. It's something that comes up frequently when I'm training on Canva, our video shows how you can create one and brand it if you choose in less than a minute!...
Business Owners Can Gain From Working With A Social Media Consultant, Here Are 7 Reasons Why
Social media has transformed the way businesses communicate with their customers, allowing them to build relationships, create brand awareness, increase sales, and retain contact with them even after a purchase has been made. However, with so many social media...
Canva Training – Why It’s Something Every Business Should Consider
Canva Training is something I've done quite a lot of in recent years and for those of you who follow me either here on my blog or through any of my social media, you'll know by now that it's an app I highly recommend for every business. If you're new to it, you...
Canva Colour Picker – Canva Tips From The Marketing Shop
In this week's Canva Tip, we're highlighting the Canva Colour Picker tool as we know this is a really handy feature that not everybody is aware of. Easy to use and ideal for those situations where you're feeling inspired by an image you've come across and would like...
Linkedin Certified Marketing Insider – Debbie Ringwood
Linkedin launched a new online educational programme in 2022 and we're delighted to announce that Debbie Ringwood took part and is now a Linkedin Certified Marketing Insider. In order to achieve this recognition by Linkedin, had three qualifications to achieve first;...
Digital Women Awards 2023 – Debbie Ringwood Is Nominated!
I was delighted to discover that I've been nominated for three separate awards this year in the Digital Women 2023 Awards; - Digital Product Creator Of The Year- Digital Trainer / Educator- Digital Entrepreneur Of The Year Awards The Awards won't take place until...
Canva Seasonal Graphics – Canva Tip
In every business no matter how wonderfully well you are equipped with your own library of images or video, there will be occasions where you'll occasionally want to share a seasonal graphic, the likes of Christmas or St Patrick's Day are typical of these times. With...
Linkedin Marketing; Why You Need A Specific Linkedin Content Strategy
Linkedin boasts 875 million users, accounting for people working across 58 million registered companies. Impressive isn’t it? In many sectors Linkedin has proved to be the most powerful tool for generating leads, in others, it’s making its presence more...