On The Blog
META Certified Community Manager – Debbie Ringwood
When you work within the marketing industry, ongoing training and upskilling are essential parts of the job. With 25+ years of experience in marketing and sales, I'm still learning all the time and enjoy that lifelong learning will always be part of my world. Back in...
A Review – Jill O’Meara Photography
Having your photo taken for work is part of life for all of us, not one that we all enjoy but that has just changed for me. This week I enjoyed a wonderful shoot with the fabulous Jill O'Meara and I cannot praise her highly enough, the entire experience is something...
Social Media Content Ideas For December
December naturally lends itself to more seasonal themes for content than other times of the year. For those who might not be in full-on sales mode or who perhaps just need a little something extra aside from their own business to share on social, our post covers some...
5 Tips For Digital Paid Ads
When it comes to online marketing for your business, the reality is that most businesses will find they need to run paid ads at some point. Whether it's all year-round, for peak seasons such as Christmas, or something that you engage in for specific campaigns, paid...
Outsource Like A Pro – A New Mini-Course From The Marketing Shop
At The Marketing Shop, with over a decade working with business owners across all sorts of very different industries at different stages of their business journey, we know that when you start to outsource you can start to grow. In the course of our own journey we've...
Should You Offer A Black Friday Deal?
Black Friday is one of the biggest shopping events of the year and businesses across the globe capitalize on it. If you've never offered a Black Friday deal before, you might be wondering if it's worth it for your business. Here's a look at some of the pros and cons...
Never Rely On One Social Media Network For Your Business
It's a common mistake for small businesses and solopreneurs to put all of their marketing eggs in one social media basket. They may hit a big number with their target audience on Instagram, so they stop promoting their business on other platforms like Twitter and...
Christmas & Black Friday Marketing Tips
Christmas appears to start earlier every year, once it hits 1st November all signs of Halloween disappear and it's full-on festivity! We've put together a selection of Christmas and Black Friday Marketing Tips you can use in your business, there should be something on...
Social Media Content Ideas For November
This time of year is heading quickly towards peak trading time for many, for others, it's heading towards a quiet time when the festive season gets underway, and, for everyone, a new year is on the way. Before we look at our own products or services there are a lot of...
7 Monthly Marketing Tasks For Your Business
Unless you have been living under a rock, you know that marketing is essential to the success of any business. But what exactly does that mean for small business owners and the self-employed? Sometimes it really does feel like your list of marketing tasks is...
Digital Women Freelancer Of The Year Award 2022 – Finalist
On Friday 14th October I get to meet up with an amazing group of women I've become involved with in recent years, Digital Women. I'm delighted to have made the list of Finalists in the category Freelancer Of The Year, a role which in the announcement was listed as;...
Working With A Freelance Marketing Specialist – Why It’s An Option To Consider
I've been involved in Marketing roles for 25 years now, all the way back to 1997 when it became part of my job as I managed a retail outlet. I found that aspect of my work so enjoyable that I went to college for four years while working full-time to make a definite...