On The Blog

LinkedIn Turns 20, A Little On 20 Years Of Business Success

LinkedIn Turns 20, A Little On 20 Years Of Business Success

Did you realise that LinkedIn turns 20 in 2023? That makes it older than some of the larger platforms such as Facebook (2004) or YouTube (2005). And, while it may not have quite the same numbers as these other platforms, it has a very clearly defined niche of its own...

Explore Content Creation With Our Canva Trainer Debbie Ringwood

Explore Content Creation With Our Canva Trainer Debbie Ringwood

Are you looking to enhance your content creation skills and take your digital marketing efforts to the next level? Look no further! Our founder, Debbie Ringwood is a highly experienced Canva Trainer who has trained businesses and individuals across all sorts of very...

The Power Of Storytelling In Marketing Strategy

The Power Of Storytelling In Marketing Strategy

As human beings, we are wired to connect with stories. From the tales our grandparents told us as children to the latest big-screen movie, stories have the power to captivate us, inspire us, and move us. And that's why storytelling is such a powerful tool in...

Social Media Content Ideas For July

Social Media Content Ideas For July

It might not be quite the weather we're all hoping for (yet) but schools are out, days are brighter and we're all out and making the most of what's generally a little more relaxed time of year. Over the summer many industries go through a slightly quieter period, at...

Canva Quick Create – Canva Tips By The Marketing Shop

Canva Quick Create – Canva Tips By The Marketing Shop

If you're just getting started on Canva, this Canva tip is perfect for you. When you're creating content for multiple social media channels, ideally you will be creating the content in different sizes as each social media platform has it's optimal dimensions. On Canva...

Canva Magic Eraser – Our Latest Canva Tip

Canva Magic Eraser – Our Latest Canva Tip

Quite often when we've got a photo that's just right for social media, our website, an email newsletter, or some of our offline marketing activity, there's a minor detail we'd ideally not include. Whilst the option to remove unwanted items has been available on more...

9 Reasons You Need To Update Your WordPress Website

9 Reasons You Need To Update Your WordPress Website

WordPress powers 43% of the world's websites in 2023, or 455 million making it the most popular web platform in the world. It's ideal for businesses of all sizes whether you're working as a solopreneur or you're an international celebrity or household brand name such...

Canva Training – April / May 2023

Canva Training – April / May 2023

We've got an amazing Canva Training programme coming up this April but we're making a change... We have received some feedback from potential attendees that the holiday period has made it difficult for them to attend the course. We understand that this is an important...

Google Analytics To GA4 – Is Your Business Ready For The Move?

Google Analytics To GA4 – Is Your Business Ready For The Move?

As a small business owner, it's important to stay up-to-date with the latest in technology and trends - within reason of course! One of the most important tools for any business though, regardless of size, is its analytics and Google Analytics is the most well-known...

Social Media Content Ideas For April

Social Media Content Ideas For April

April already and brighter days, longer evenings, time out from work and school, and, as with all months, plans to make for the month ahead. As always we've got a selection of dates that might be useful for themes to use in your social media during the month ahead but...

Canva Create, New Features To Launch A Brand New Era

Canva Create, New Features To Launch A Brand New Era

Canva is one of the most amazing tools businesses of all sizes can use in their business, whether you're a sole trader, start-up, small business owner right through to brands like Zoom who got a mention at Canva Create this week, there's a solution for you. Artificial...

Canva Tip Thursday – Create A QR Code

Canva Tip Thursday – Create A QR Code

If you've ever wondered how to create a QR Code for use in your marketing, this week's Canva Tip is for you. It's something that comes up frequently when I'm training on Canva, our video shows how you can create one and brand it if you choose in less than a minute!...

Canva Colour Picker – Canva Tips From The Marketing Shop

Canva Colour Picker – Canva Tips From The Marketing Shop

In this week's Canva Tip, we're highlighting the Canva Colour Picker tool as we know this is a really handy feature that not everybody is aware of. Easy to use and ideal for those situations where you're feeling inspired by an image you've come across and would like...

Linkedin Certified Marketing Insider – Debbie Ringwood

Linkedin Certified Marketing Insider – Debbie Ringwood

Linkedin launched a new online educational programme in 2022 and we're delighted to announce that Debbie Ringwood took part and is now a Linkedin Certified Marketing Insider. In order to achieve this recognition by Linkedin, had three qualifications to achieve first;...

Canva Seasonal Graphics – Canva Tip

Canva Seasonal Graphics – Canva Tip

In every business no matter how wonderfully well you are equipped with your own library of images or video, there will be occasions where you'll occasionally want to share a seasonal graphic, the likes of Christmas or St Patrick's Day are typical of these times. With...

Canva Tables – Canva Tips With The Marketing Shop

Canva Tables – Canva Tips With The Marketing Shop

Did you realise that within Canva you have the option to create tables so that you can easily display data? As with everything on Canva, it's easy to brand them to suit, styling is straightforward and in a short time, you'll have tables you'll be only too happy to...

Canva Magic Resize – A Productivity Feature You’ll Love

Canva Magic Resize – A Productivity Feature You’ll Love

Each week we're sharing tips on how you can make the most of Canva, this week we've got a feature that's only available on Canva Pro. However, once you see it you'll appreciate that it's just one more feature that makes Canva Pro one of the best tools you can invest...

Marketing Goals, How Often Are You Checking In On Yours?

Marketing Goals, How Often Are You Checking In On Yours?

As a business owner, it's crucial to regularly check in on your goals or objectives throughout the year to ensure you stay on track and make progress toward achieving them. One effective way to do this is to conduct quarterly reviews. In this post, we will look at why...

Canva Content Planner – Thursday Tip

Canva Content Planner – Thursday Tip

Did you know there’s a content planner that allows you schedule your content within Canva? It’s a Canva Pro feature that can save you a lot of time as you can create your content in Canva and schedule to your social media platforms without having to download a file....

Canva Tip Thursday – Create Charts In Canva

Canva Tip Thursday – Create Charts In Canva

Each week we're sharing a selection of tips for Canva with you and this week we're looking at charts. When you have to share data in the course of your business it's not always easy to create the perfect pie chart or get the bar chart looking just as you'd like it....

Canva Tip Thursday – Edit A PDF In Canva

Canva Tip Thursday – Edit A PDF In Canva

We've all found ourselves at times with a document that we'd like to edit just a little but it's on PDF and we didn't create the original file? Well, worry no more as Canva can help you with that! Our simple tutorial shows you how easily you can edit a document...

What Is Big Rock Content And Why You Should Use It

What Is Big Rock Content And Why You Should Use It

Content creation is essential for any business, but it can sometimes feel like a daunting task and I know when I speak with small business owners they can feel overwhelmed at the idea of needing to create different types for different platforms - especially if...

Canva Link In Bio – Tips For Business

Canva Link In Bio – Tips For Business

Would you like to learn more about Canva? As of this week, I'm introducing 'Canva Tip Thursday' where each week I'll share with you a tip that you can implement easily within your business. This week I'm sharing a tutorial on the 'link in bio' option that's available...

A Guide To Conducting A SWOT Analysis For Small Business

A Guide To Conducting A SWOT Analysis For Small Business

Every business, no matter how big or small (yes, even solopreneurs) should be aware of the importance of a tool called a SWOT analysis. It stands for Strengths, Weaknesses, Opportunities, and Threats and is an incredibly useful tool that can help you assess your...

Small Business Marketing Tips For A New Year

Small Business Marketing Tips For A New Year

As a new year gets underway for many there are a few weeks to recover from Christmas and get set for the year ahead. For others, it's back to business the minute the new year celebrations end. Whatever way your business kicks off a new year, it's important to take...

Canva Magic Write – AI Copywriting, A Feature You Will Love!

Canva Magic Write – AI Copywriting, A Feature You Will Love!

Only yesterday I shared the very welcome addition of Canva Docs with you. Just a day later I'm sharing something even more exciting... AI or artificial intelligence is becoming a big part of our world, not least when it comes to Marketing and yes, Canva is already...

Canva Docs – A New Feature That You Have To Explore

Canva Docs – A New Feature That You Have To Explore

I've known and been looking forward to the Canva Docs feature for a while now (Canva geek that I am!!) and it's finally here! As you've come to expect, Canva have kept it very easy to use and it does exactly what you need too. Find out in our video why this is going...

A Review – Jill O’Meara Photography

A Review – Jill O’Meara Photography

Having your photo taken for work is part of life for all of us, not one that we all enjoy but that has just changed for me. This week I enjoyed a wonderful shoot with the fabulous Jill O'Meara and I cannot praise her highly enough, the entire experience is something...

5 Tips For Digital Paid Ads

5 Tips For Digital Paid Ads

When it comes to online marketing for your business, the reality is that most businesses will find they need to run paid ads at some point. Whether it's all year-round, for peak seasons such as Christmas, or something that you engage in for specific campaigns, paid...

Should You Offer A Black Friday Deal?

Should You Offer A Black Friday Deal?

Black Friday is one of the biggest shopping events of the year and businesses across the globe capitalize on it. If you've never offered a Black Friday deal before, you might be wondering if it's worth it for your business. Here's a look at some of the pros and cons...

Never Rely On One Social Media Network For Your Business

Never Rely On One Social Media Network For Your Business

It's a common mistake for small businesses and solopreneurs to put all of their marketing eggs in one social media basket. They may hit a big number with their target audience on Instagram, so they stop promoting their business on other platforms like Twitter and...