On The Blog
Business Owners Can Gain From Working With A Social Media Consultant, Here Are 7 Reasons Why
Social media has transformed the way businesses communicate with their customers, allowing them to build relationships, create brand awareness, increase sales, and retain contact with them even after a purchase has been made. However, with so many social media...
Canva Training – Why It’s Something Every Business Should Consider
Canva Training is something I've done quite a lot of in recent years and for those of you who follow me either here on my blog or through any of my social media, you'll know by now that it's an app I highly recommend for every business. If you're new to it, you...
Canva Colour Picker – Canva Tips From The Marketing Shop
In this week's Canva Tip, we're highlighting the Canva Colour Picker tool as we know this is a really handy feature that not everybody is aware of. Easy to use and ideal for those situations where you're feeling inspired by an image you've come across and would like...
Linkedin Certified Marketing Insider – Debbie Ringwood
Linkedin launched a new online educational programme in 2022 and we're delighted to announce that Debbie Ringwood took part and is now a Linkedin Certified Marketing Insider. In order to achieve this recognition by Linkedin, had three qualifications to achieve first;...
Digital Women Awards 2023 – Debbie Ringwood Is Nominated!
I was delighted to discover that I've been nominated for three separate awards this year in the Digital Women 2023 Awards; - Digital Product Creator Of The Year- Digital Trainer / Educator- Digital Entrepreneur Of The Year Awards The Awards won't take place until...
Social Media Content Ideas For March
Spring is definitely in the air and now, with March underway, it's just a few weeks to our next bank holiday. March is generally one of those months that easily lends itself to different themes outside of your business. That said we're including some ideas that can be...
Canva Seasonal Graphics – Canva Tip
In every business no matter how wonderfully well you are equipped with your own library of images or video, there will be occasions where you'll occasionally want to share a seasonal graphic, the likes of Christmas or St Patrick's Day are typical of these times. With...
Linkedin Marketing; Why You Need A Specific Linkedin Content Strategy
Linkedin boasts 875 million users, accounting for people working across 58 million registered companies. Impressive isn’t it? In many sectors Linkedin has proved to be the most powerful tool for generating leads, in others, it’s making its presence more...
Canva Tables – Canva Tips With The Marketing Shop
Did you realise that within Canva you have the option to create tables so that you can easily display data? As with everything on Canva, it's easy to brand them to suit, styling is straightforward and in a short time, you'll have tables you'll be only too happy to...
Hashtags In Your Social Media Captions, Why You Need To Use Them
If you’re a small business owner looking to get the most out of your social media marketing, then it’s time to start taking hashtags seriously. While many people have heard of hashtags and know how to use them, they don’t always realise their importance in terms of...
Canva Magic Resize – A Productivity Feature You’ll Love
Each week we're sharing tips on how you can make the most of Canva, this week we've got a feature that's only available on Canva Pro. However, once you see it you'll appreciate that it's just one more feature that makes Canva Pro one of the best tools you can invest...
Marketing Goals, How Often Are You Checking In On Yours?
As a business owner, it's crucial to regularly check in on your goals or objectives throughout the year to ensure you stay on track and make progress toward achieving them. One effective way to do this is to conduct quarterly reviews. In this post, we will look at why...
Canva Content Planner – Thursday Tip
Did you know there’s a content planner that allows you schedule your content within Canva? It’s a Canva Pro feature that can save you a lot of time as you can create your content in Canva and schedule to your social media platforms without having to download a file....
Social Media Content Ideas For February
After a slow start to the year, if you're based here in Ireland, you're kicking off February with a brand new bank holiday - yay! We always share a post on our blog with themes that might be useful during the coming month on our blog and this February is no exception,...
Canva Tip Thursday – Create Charts In Canva
Each week we're sharing a selection of tips for Canva with you and this week we're looking at charts. When you have to share data in the course of your business it's not always easy to create the perfect pie chart or get the bar chart looking just as you'd like it....
Marketing Ideas For St Brigids Day In Ireland
St Brigid's Day Bank Holiday Weekend is just around the corner, and it's the perfect opportunity for businesses located here in Ireland or indeed, selling to those of us based in Ireland to create unique marketing plans to celebrate this new holiday. This bank...
Canva Tip Thursday – Edit A PDF In Canva
We've all found ourselves at times with a document that we'd like to edit just a little but it's on PDF and we didn't create the original file? Well, worry no more as Canva can help you with that! Our simple tutorial shows you how easily you can edit a document...
What Is Big Rock Content And Why You Should Use It
Content creation is essential for any business, but it can sometimes feel like a daunting task and I know when I speak with small business owners they can feel overwhelmed at the idea of needing to create different types for different platforms - especially if...
Searchie – For Memberships, Training, Coaching
So you’ve been thinking about an online programme or membership for some time now but for one reason or another (usually time or technology?!), your big idea hasn't quite happened as planned? Maybe you’re not sure where to start — or how to start. Or, maybe you’re...
Canva Link In Bio – Tips For Business
Would you like to learn more about Canva? As of this week, I'm introducing 'Canva Tip Thursday' where each week I'll share with you a tip that you can implement easily within your business. This week I'm sharing a tutorial on the 'link in bio' option that's available...
A Guide To Conducting A SWOT Analysis For Small Business
Every business, no matter how big or small (yes, even solopreneurs) should be aware of the importance of a tool called a SWOT analysis. It stands for Strengths, Weaknesses, Opportunities, and Threats and is an incredibly useful tool that can help you assess your...
Social Media Content Ideas For January
The new year is here and it’s time to start thinking about your social media content for now and indeed, the year ahead. Whether you're a small business owner, self-employed, or even working in the areas of marketing or social media, you'll find inspiration in our...
Small Business Marketing Tips For A New Year
As a new year gets underway for many there are a few weeks to recover from Christmas and get set for the year ahead. For others, it's back to business the minute the new year celebrations end. Whatever way your business kicks off a new year, it's important to take...
Canva Magic Write – AI Copywriting, A Feature You Will Love!
Only yesterday I shared the very welcome addition of Canva Docs with you. Just a day later I'm sharing something even more exciting... AI or artificial intelligence is becoming a big part of our world, not least when it comes to Marketing and yes, Canva is already...
Canva Docs – A New Feature That You Have To Explore
I've known and been looking forward to the Canva Docs feature for a while now (Canva geek that I am!!) and it's finally here! As you've come to expect, Canva have kept it very easy to use and it does exactly what you need too. Find out in our video why this is going...
META Certified Community Manager – Debbie Ringwood
When you work within the marketing industry, ongoing training and upskilling are essential parts of the job. With 25+ years of experience in marketing and sales, I'm still learning all the time and enjoy that lifelong learning will always be part of my world. Back in...
A Review – Jill O’Meara Photography
Having your photo taken for work is part of life for all of us, not one that we all enjoy but that has just changed for me. This week I enjoyed a wonderful shoot with the fabulous Jill O'Meara and I cannot praise her highly enough, the entire experience is something...
Social Media Content Ideas For December
December naturally lends itself to more seasonal themes for content than other times of the year. For those who might not be in full-on sales mode or who perhaps just need a little something extra aside from their own business to share on social, our post covers some...
5 Tips For Digital Paid Ads
When it comes to online marketing for your business, the reality is that most businesses will find they need to run paid ads at some point. Whether it's all year-round, for peak seasons such as Christmas, or something that you engage in for specific campaigns, paid...
Outsource Like A Pro – A New Mini-Course From The Marketing Shop
At The Marketing Shop, with over a decade working with business owners across all sorts of very different industries at different stages of their business journey, we know that when you start to outsource you can start to grow. In the course of our own journey we've...
Should You Offer A Black Friday Deal?
Black Friday is one of the biggest shopping events of the year and businesses across the globe capitalize on it. If you've never offered a Black Friday deal before, you might be wondering if it's worth it for your business. Here's a look at some of the pros and cons...
Never Rely On One Social Media Network For Your Business
It's a common mistake for small businesses and solopreneurs to put all of their marketing eggs in one social media basket. They may hit a big number with their target audience on Instagram, so they stop promoting their business on other platforms like Twitter and...
Christmas & Black Friday Marketing Tips
Christmas appears to start earlier every year, once it hits 1st November all signs of Halloween disappear and it's full-on festivity! We've put together a selection of Christmas and Black Friday Marketing Tips you can use in your business, there should be something on...
7 Monthly Marketing Tasks For Your Business
Unless you have been living under a rock, you know that marketing is essential to the success of any business. But what exactly does that mean for small business owners and the self-employed? Sometimes it really does feel like your list of marketing tasks is...
Digital Women Freelancer Of The Year Award 2022 – Finalist
On Friday 14th October I get to meet up with an amazing group of women I've become involved with in recent years, Digital Women. I'm delighted to have made the list of Finalists in the category Freelancer Of The Year, a role which in the announcement was listed as;...
Working With A Freelance Marketing Specialist – Why It’s An Option To Consider
I've been involved in Marketing roles for 25 years now, all the way back to 1997 when it became part of my job as I managed a retail outlet. I found that aspect of my work so enjoyable that I went to college for four years while working full-time to make a definite...
Canva Training For Small Business
We're delighted to announce an upcoming workshop in conjunction with WhatsWhat.ie On Thursday 27th October at 10am, members of WhatsWhat.ie are invited to a Canva For Small Business Workshop which will be facilitated by Debbie Ringwood, Freelance Marketing Specialist...
Social Media Training For Small Business
Social media has become a powerful tool for businesses and individuals alike. It allows businesses to connect with others in new ways, enables us to find new audiences for our products and services, gives us a place to share information, and not forgetting, to build...
Digital Marketing Strategy Is Available On The LEO Trading Online Voucher – Here are 7 Reasons You Should Have One
In today's digital world, having a strong online presence is essential for any business that wants to succeed. After all, more and more people are using the internet to find the products and services they need. That's why having a well-thought-out digital marketing...
Repurposing Content: How to Get the Most Out of Your Blog Posts
If you're like most business owners, you're always looking for ways to get more mileage out of your content. After all, creating quality content takes time and effort, so it's only natural that you want to get as much use out of it as possible. And the thought of...
The Digital Business Card – A Review
Some months ago I came across an ad for a digital business card that got my attention. As I updated my branding in 2021 at a time when we weren't networking face to face I hadn't updated my business cards yet so I thought this might be an option. It arrived over a...
The Importance Of Consistency On Social Media
If you're like most small business owners or entrepreneurs, you understand the importance of social media. You know that in order to reach your target audience and grow your business, you need to be visible online. But what you may not realise is that one of the most...
The 90-Day Visibility Game Plan With The Marketing Shop
At The Marketing Shop, we've got a number of programmes available, our 1:1 and group programmes have been popular over the years. Our online programme, 'Making Sense Of Marketing' which kicks off again on Wednesday 11th January 2023 has already been quite a hit....
7 Ways To Grow Your Email List
Email marketing is still one of the most effective ways to reach your target audience. Frequently small businesses avoid it, in some cases, they've got a database that's not in use which is a wasted opportunity. If you need convincing that email is worth a look, check...
Content Marketing – Why You Need A Plan
If you're in business, chances are you've heard of content marketing. but what exactly is it? And why should you care? In short, content marketing is creating and sharing valuable content to attract and retain customers. This can take many forms, from blog posts and...