On The Blog

Social Media Content Ideas For November

Social Media Content Ideas For November

This time of year is heading quickly towards peak trading time for many, for others, it's heading towards a quiet time when the festive season gets underway, and, for everyone, a new year is on the way. Before we look at our own products or services there are a lot of...

7 Monthly Marketing Tasks For Your Business

7 Monthly Marketing Tasks For Your Business

Unless you have been living under a rock, you know that marketing is essential to the success of any business. But what exactly does that mean for small business owners and the self-employed? Sometimes it really does feel like your list of marketing tasks is...

Digital Women Freelancer Of The Year Award 2022 – Finalist

Digital Women Freelancer Of The Year Award 2022 – Finalist

On Friday 14th October I get to meet up with an amazing group of women I've become involved with in recent years, Digital Women. I'm delighted to have made the list of Finalists in the category Freelancer Of The Year, a role which in the announcement was listed as;...

Canva Training For Small Business

Canva Training For Small Business

We're delighted to announce an upcoming workshop in conjunction with WhatsWhat.ie On Thursday 27th October at 10am, members of WhatsWhat.ie are invited to a Canva For Small Business Workshop which will be facilitated by Debbie Ringwood, Freelance Marketing Specialist...

Social Media Training For Small Business

Social Media Training For Small Business

Social media has become a powerful tool for businesses and individuals alike. It allows businesses to connect with others in new ways, enables us to find new audiences for our products and services, gives us a place to share information, and not forgetting, to build...

Repurposing Content: How to Get the Most Out of Your Blog Posts

Repurposing Content: How to Get the Most Out of Your Blog Posts

If you're like most business owners, you're always looking for ways to get more mileage out of your content. After all, creating quality content takes time and effort, so it's only natural that you want to get as much use out of it as possible. And the thought of...

Social Media Content Ideas For October

Social Media Content Ideas For October

Autumn is in full swing and that means there are plenty of opportunities for businesses to create engaging content for their social media channels. First up, it's important to note that there are a number of key awareness themes for months and as of this post we'll be...

The Digital Business Card – A Review

The Digital Business Card – A Review

Some months ago I came across an ad for a digital business card that got my attention. As I updated my branding in 2021 at a time when we weren't networking face to face I hadn't updated my business cards yet so I thought this might be an option. It arrived over a...

The Importance Of Consistency On Social Media

The Importance Of Consistency On Social Media

If you're like most small business owners or entrepreneurs, you understand the importance of social media. You know that in order to reach your target audience and grow your business, you need to be visible online. But what you may not realise is that one of the most...

7 Ways To Grow Your Email List

7 Ways To Grow Your Email List

Email marketing is still one of the most effective ways to reach your target audience. Frequently small businesses avoid it, in some cases, they've got a database that's not in use which is a wasted opportunity. If you need convincing that email is worth a look, check...

Content Marketing – Why You Need A Plan

Content Marketing – Why You Need A Plan

If you're in business, chances are you've heard of content marketing. but what exactly is it? And why should you care? In short, content marketing is creating and sharing valuable content to attract and retain customers. This can take many forms, from blog posts and...

Canva Text To Image App – New Feature

Canva Text To Image App – New Feature

I don't generally post quite as many Canva updates as I have this week but this one new feature I think you'll love. Canva had their 'Canva Create' event this week and with it officially launched some fabulous new features, some of these such as websites and...

Canva Video Background Remover – New Feature Alert

Canva Video Background Remover – New Feature Alert

Anybody reading my blog or following me on social media knows that I'm a big fan of Canva and as always, I'm delighted when there's a new feature introduced. This latest feature is going to be very popular as you can now remove the background of your video within...

10 Reasons You Need A Marketing Coach For Your Business

10 Reasons You Need A Marketing Coach For Your Business

As a small business owner, you wear many hats. You're the CEO, the CFO, the sales team, and the marketing department all rolled into one. It's a lot to handle! And chances are, marketing is not your forte. That's where a marketing coach comes in. A marketing coach can...

September Social Media Content Ideas

September Social Media Content Ideas

Another month begins and as we head into September, there's a real autumn feel about everything as leaves fall, schools go back and the first of the Halloween decorations makes an appearance in shops!. In the latest edition of our monthly posts on themes for the month...

How You Can Support A Local Business When Times Are Challenging

How You Can Support A Local Business When Times Are Challenging

In a world dominated by big business, it can be difficult for a local business to work through changing times. They typically don't have the resources to grow their sales or as much focus on marketing as they'd like yet still have to make things happen. As we head...

3 Reasons Why You Should Start Your Own Business Blog

3 Reasons Why You Should Start Your Own Business Blog

There are many reasons you should start a business blog. In this post, we're looking at three of the most important ones; a blog can help you improve your SEO, connect with customers, and generate leads. If you're not sure whether starting a blog is the right decision...

Canva Whiteboards Are Perfect For Team Collaboration

Canva Whiteboards Are Perfect For Team Collaboration

Another wonderful new feature has arrived on Canva, this time it's Canva Whiteboards - the ideal option for those collaborating on any project. With a selection of templates (as always!) Canva has made getting started very simple, we've selected a mind map for our...

Social Media Content Ideas For August 2022

Social Media Content Ideas For August 2022

August already and although we might not like it, the countdown to back to school and before we know it Christmas is underway - even if it's still summer holidays for most of us. As always we've got a selection of themes that might be useful in your social media this...

Working With A Marketing Coach

Working With A Marketing Coach

A Marketing Coach can help businesses and business owners create strategies that will attract customers and keep them coming back. They also help companies improve their customer service and product quality by offering that unbiased third party support that you might...

Social Media Content Ideas For July 2022

Social Media Content Ideas For July 2022

It might not be quite the weather we're all hoping for (yet) but schools are out, days are brighter and we're all out and about a lot more than we've been in recent summers. Over the summer many industries go through a slightly quieter period, at the same time many...

Finalist – Digital Women Freelancer Of The Year 2022

Finalist – Digital Women Freelancer Of The Year 2022

The list of finalists in the Digital Women Awards are being shared at the moment. When it came to Digital Women Freelancer Of The Year Award 2022, I was delighted to see myself, Debbie Ringwood, on the list. This is what Digital Women had to say about this particular...

Social Media Content Ideas For May

Social Media Content Ideas For May

A new month, brighter days, and for lots of us there are holidays on the horizon or time out from routine too. In today's world though that time out will see most of us still connected to social media at some point, even if it's just to share a snap from some...

Marketing On Special Dates

Marketing On Special Dates

Throughout the year we mark a wide range of special dates such as Valentines, Easter or Christmas. Aside from that, we might have dates relevant to our industry or milestones that are worthy of a celebration in our own business. Regardless of the industry, you're...

Making Sense Of Marketing With The Marketing Shop

Making Sense Of Marketing With The Marketing Shop

We've finally succumbed to the creation of an online course and based on our research, it was perfectly clear that the best option for us would be 'Making Sense Of Marketing' - because we KNOW there's a whole lot of advice out there which can be more than a bit...

It’s getting Reel-y Interesting On Social Media

It’s getting Reel-y Interesting On Social Media

If you're on Instagram for personal or business use you won't have missed Reels, those video clips that can be a very varied mix of content but are encroaching ever more on your feed every time you log in. As of this week Reels is being rolled out globally after a...

Debbie Ringwood – Canva Champion

Debbie Ringwood – Canva Champion

Over the years I've tried a whole lot of very different apps for business and one of those over every other has become a tool that I use multiple times every day because it's transformed how we work in Marketing and indeed, for many in Business. Canva launched in 2013...

What’s New At The Marketing Shop

What’s New At The Marketing Shop

The new year is well underway and we felt we'd hold back on an update on what's been happening, the early part of the year is all about the planning and new goals for everyone, in our case though we got that underway a lot earlier than usual... At different stages of...

The Switch Hustle Podcast – Bofin Consultancy

The Switch Hustle Podcast – Bofin Consultancy

I was delighted to join Mags Boland Murphy of Bofin Consultancy recently on their popular podcast, The Switch Hustle. We did a lot of talking and covered Business, Marketing, Tips For Small Business, Web Design and more. Grab a coffee and listen back now at this...

What does a Community Manager do for your business?

What does a Community Manager do for your business?

When it comes to the world of social media there are so many very different jobs to be done, so many different content types and of course so many different networks and options for sharing content on them that it can at times be tricky to understand exactly what it...

Planning Ahead For Autumn Marketing

Planning Ahead For Autumn Marketing

It may well be the last weeks of summer holidays, the countdown to school is already well underway. In many cases, we can feel the change of season even if we're all trying to ignore the autumnal feel to the clothes that are arriving in our favourite shops! In...