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On The Blog

Canva Training – Black Friday Offers

Canva Training – Black Friday Offers

This Black Friday we've got TWO amazing Canva offers for you... Canva For Beginners AND Canva Advanced are two three-hour programmes taking place in January 2024, normally costing €99 but right now you'll find them for ONLY €49! Limited availability and only until...

10 Benefits Of Working With A Marketing Coach

10 Benefits Of Working With A Marketing Coach

As the new year approaches, many businesses are looking for ways to improve their marketing strategies and achieve their goals. One effective way to do this is by working with a marketing coach. A marketing coach is a professional who can provide guidance, support,...

LinkedIn Training – LinkedIn The Next Level

LinkedIn Training – LinkedIn The Next Level

LinkedIn is one of the most powerful platforms for business and while it’s used by lots of individuals and businesses, quite often users aren’t making the most of a network that could very well be the key to growth for your organisation. In November 2023 we launched...

Canva Tip – Magic Expand

Canva Tip – Magic Expand

Ever found yourself with the perfect photo that's just not the right dimensions to suit where you plan to use it? 'Magic Expand' might be just what you need, one of many AI features within Canva, you can adjust your photos so that you don't have to find an...

Social Media Content Ideas For November

Social Media Content Ideas For November

This time of year is heading quickly towards peak trading time for many, for others, it's heading towards a quiet time when the festive season gets underway, and, for everyone, a new year is on the way. Before we look at our own products or services there are a lot of...

Why Businesses Need A Digital Marketing Strategy

Why Businesses Need A Digital Marketing Strategy

In today's competitive business landscape, having a well-defined marketing strategy is crucial for the success of any small business. A marketing strategy serves as a roadmap that guides your business towards achieving its goals and objectives. It helps you identify...

DIVI AI and Your WordPress Website

DIVI AI and Your WordPress Website

At The Marketing Shop we create WordPress websites and our theme of choice is DIVI, not just because it looks good but because it's perfect for clients to manage with ease in the years ahead too. DIVI has been our theme of choice of many years, as an innovative...

Social Media Content Ideas For October

Social Media Content Ideas For October

Autumn is in full swing and that means there are plenty of opportunities for businesses to create engaging content for their social media channels. First up, it's important to note that there are a number of key awareness themes for months and as of this post we'll be...

September Social Media Content Ideas

September Social Media Content Ideas

Another month begins and as we head into September, there's a real autumn feel about everything as leaves fall, schools go back and the first of the Halloween decorations make an appearance in shops! In the latest edition of our monthly posts on themes for the month -...

Social Media Content Ideas For August

Social Media Content Ideas For August

It's August already even if it hasn't felt like summer in Ireland lately and although we might not like it, the countdown to back to school and before we know it Christmas is underway - even if it's still summer holidays for most of us. As always we've got a selection...

LinkedIn Turns 20, A Little On 20 Years Of Business Success

LinkedIn Turns 20, A Little On 20 Years Of Business Success

Did you realise that LinkedIn turns 20 in 2023? That makes it older than some of the larger platforms such as Facebook (2004) or YouTube (2005). And, while it may not have quite the same numbers as these other platforms, it has a very clearly defined niche of its own...

Explore Content Creation With Our Canva Trainer Debbie Ringwood

Explore Content Creation With Our Canva Trainer Debbie Ringwood

Are you looking to enhance your content creation skills and take your digital marketing efforts to the next level? Look no further! Our founder, Debbie Ringwood is a highly experienced Canva Trainer who has trained businesses and individuals across all sorts of very...

The Power Of Storytelling In Marketing Strategy

The Power Of Storytelling In Marketing Strategy

As human beings, we are wired to connect with stories. From the tales our grandparents told us as children to the latest big-screen movie, stories have the power to captivate us, inspire us, and move us. And that's why storytelling is such a powerful tool in...

Social Media Content Ideas For July

Social Media Content Ideas For July

It might not be quite the weather we're all hoping for (yet) but schools are out, days are brighter and we're all out and making the most of what's generally a little more relaxed time of year. Over the summer many industries go through a slightly quieter period, at...

Social Media Content Ideas For June

Social Media Content Ideas For June

  Almost at the halfway point of the year with brighter days and at times even a glimpse of sunshine (not something we take for granted in Ireland even in summer if you're reading this from overseas! For those of us in Ireland of course, a lovely long bank...

Canva Quick Create – Canva Tips By The Marketing Shop

Canva Quick Create – Canva Tips By The Marketing Shop

If you're just getting started on Canva, this Canva tip is perfect for you. When you're creating content for multiple social media channels, ideally you will be creating the content in different sizes as each social media platform has it's optimal dimensions. On Canva...

Canva Magic Eraser – Our Latest Canva Tip

Canva Magic Eraser – Our Latest Canva Tip

Quite often when we've got a photo that's just right for social media, our website, an email newsletter, or some of our offline marketing activity, there's a minor detail we'd ideally not include. Whilst the option to remove unwanted items has been available on more...

9 Reasons You Need To Update Your WordPress Website

9 Reasons You Need To Update Your WordPress Website

WordPress powers 43% of the world's websites in 2023, or 455 million making it the most popular web platform in the world. It's ideal for businesses of all sizes whether you're working as a solopreneur or you're an international celebrity or household brand name such...

Canva Training – April / May 2023

Canva Training – April / May 2023

We've got an amazing Canva Training programme coming up this April but we're making a change... We have received some feedback from potential attendees that the holiday period has made it difficult for them to attend the course. We understand that this is an important...

Google Analytics To GA4 – Is Your Business Ready For The Move?

Google Analytics To GA4 – Is Your Business Ready For The Move?

As a small business owner, it's important to stay up-to-date with the latest in technology and trends - within reason of course! One of the most important tools for any business though, regardless of size, is its analytics and Google Analytics is the most well-known...

Social Media Content Ideas For April

Social Media Content Ideas For April

April already and brighter days, longer evenings, time out from work and school, and, as with all months, plans to make for the month ahead. As always we've got a selection of dates that might be useful for themes to use in your social media during the month ahead but...

Canva Create, New Features To Launch A Brand New Era

Canva Create, New Features To Launch A Brand New Era

Canva is one of the most amazing tools businesses of all sizes can use in their business, whether you're a sole trader, start-up, small business owner right through to brands like Zoom who got a mention at Canva Create this week, there's a solution for you. Artificial...

Canva Tip Thursday – Create A QR Code

Canva Tip Thursday – Create A QR Code

If you've ever wondered how to create a QR Code for use in your marketing, this week's Canva Tip is for you. It's something that comes up frequently when I'm training on Canva, our video shows how you can create one and brand it if you choose in less than a minute!...