On The Blog
Learn Something New To Keep On Top Of Your Business
In some industries it's more commonplace for ongoing study to be part of your everyday life. In my own industry the pace of changes in all things related to the web and social media ensures that every week I'm reading articles or attending training sessions to ensure...
Social Media Content Ideas For March 2021
As a new month gets underway, we're seeing brighter days ahead not just in that it's not dark by 6pm these days but with a shift to the next stage of the times we're in on the horizon albeit with some time to go for many to get back to normal. We might have more...
Email Marketing – Get Started No Matter The List Size!
I have regular conversations with business owners around the topic of email marketing, quite often it's misunderstood or something that's on the end of a very lengthy to-do list. On other occasions people have a list but struggle to fill it with content so it's...
Get Blogging To Boost Your Business
There are many options available to you when it comes to marketing your business but one of the most powerful that costs you just your time, is the use of the blog or news section on your website. Depending on the platform your website is built on you may have it...
Never Stop Marketing Even If You’re Short On Time
You're busy so you don't need to think about marketing for a while - is this something you've ever thought? Well, we're here to remind you in this post that marketing is part of your work all year round regardless of how busy you are or whether you work with seasonal...
Always Keep Your Website Updated
When you're working on a new website there's a lot of time spent on creating content such as text, videos and photos. There is also of course a lot of time spent on coming up with the perfect look for your website or getting your online store working just as you like...
Social Media Content Ideas For February 2021
As always we kick off each month here at The Marketing Shop with a selection of themes that you might like to use in your Social Media Marketing. Some months lend themselves to quite a number of themes, February is one of those but we're going to have a look at a few...
Embrace Email Marketing In Your Business
Did you know that the first ever email was sent 50 years ago in 1971? The Guinness Book Of Records credits Ray Tomlison, an American Computer Programmer with sending it and although it wasn't in common use until the 1990s it's a system that plays a part in just about...
Identify Your Audience – The Buyer Persona
In business regardless of whatever sector you're in you want to make sales, yes you may help people solve a problem with your product or service along the way but ultimately you and your employees have bills to pay so you need a plan to determine how to get your...
Never Borrow Images Or Text From Other Websites
This is something I see happen all too often, generally because if you haven't been made aware of it you may not realise that just because you can see an image on Google or Social Media you can't save it and share to your own updates or website - somebody owns it....
Know Your Analytics & Insights
Each week from today we'll be sharing our 'Tips On Tuesday' which will be a range of tips on Marketing, Social Media and the Web designed to remind you or highlight something that you might not think about everyday or even be aware of in your business to start with....
Social Media Content Ideas For January 2021
We finally got to close the door on 2020 and while 2021 kicks off with some challenges, there is a light in sight and this year probably more than ever we all need something to work towards. Generally January is a month for planning, with lots of people working from...