In today’s digital age, having an active and successful social media presence is essential for any business that wants to stay relevant and attract new customers. But with so many different platforms and options available, it can be tough to know where to start. In this post we’re not looking specifically at the various networks or the content types. Instead this is an overview of what works across any network once you’ve determined which platforms are right for your audience.
Create A Brand Identity
A brand identity is the set of values, beliefs, and principles that guide your company. It helps define who you are as a business and what makes you unique. Over time those in your audience and those who have yet to discover your business will be accustomed to what they can expect from you, an essential step in boosting your visibility for the long term.
Consistency is Key
When it comes to social media, consistency is key. Posting regularly based on a posting schedule that’s right for your business, will help you stay top of mind with your followers. But consistency doesn’t just apply to how often you’re posting; it also applies to the overall look and feel of your posts. Make sure that your posts are on brand, visually appealing, and provide value to your followers. This will create a cohesive social media presence that will make your business look professional and credible.
Know Your Audience
Before you start creating content for social media, it’s important that you take the time to understand who your target audience is. What are their interests? What problems are they looking to solve? Once you have a good understanding of who your audience is, you’ll be able to create content that resonates with them and speaks directly to their needs. And, if you need help in determining what your ideal customer is, this post on Buyer Personas will be worth a read.
Remember, It’s Now Pay To Play
While in theory, you can post to any social network, where you don’t have paid ads to reinforce your brand you will reach a very small number of people even amongst those who are already following your profiles. Social media ads don’t have to cost a lot but when the strategy is right you are choosing through targetting who your ideal customer is and your content will be distributed to them as opposed to whatever an algorithm dictates.
Engage With Customers
You should use social media as a means to engage with customers. This includes responding to comments, questions, and complaints. It also includes building relationships with your followers by sharing relevant content and interacting with them whether it’s feedback on their posts in the form of a like, a comment, or where suited, a share.
Be Clear on Message
Your social media posts should always be clear, concise, and on-brand. Every post should have a specific purpose—whether that’s promoting a product or service, highlighting a recent blog post, or simply sharing valuable industry insights—and every piece of content should work towards furthering that goal. This will help ensure that your social media presence is focused and effective.
You should look to find opportunities where people are talking about topics that are relevant to your business. Then, create value by sharing something that will help them solve a problem or learn more about a subject. Don’t forget to engage with those who share your posts by commenting on their own content or asking questions.
If you’re not measuring results, then you’re not doing social media right. There are lots of ways to measure success, but the most effective ones involve tracking engagement metrics such as likes, shares, retweets, and comments. And of course, traffic to your website or phone calls to your business.
Creating a successful social media presence for your business requires time, effort, and strategy. But if you’re consistent in your posting, clear on your message, and laser-focused on your audience, you’ll be well on your way to attracting new customers and growing your business.
If you need assistance in creating the right strategy for your social media presence, get in touch with us firstname.lastname@example.org to arrange a complimentary discovery call. With over a decade working with small to medium-sized businesses, we can steer your business in the right direction too.
Debbie Ringwood is a Marketing Specialist with over 20 years of experience in B2B and B2C Marketing. She is a Graduate of the Marketing Institute of Ireland and the Digital Marketing Institute. She is a Linkedin Certified Marketing Insider, META Certified Community Manager, and Canva Champion.
Debbie supports, coaches, and trains businesses in Marketing, Social Media, Canva & WordPress along with her team, working with businesses at different stages of their journey.