There are many reasons you should start a business blog. In this post, we’re looking at three of the most important ones; a blog can help you improve your SEO, connect with customers, and generate leads.
If you’re not sure whether starting a blog is the right decision for you, read on to learn more on the benefits!
How can a blog improve your SEO?
One of the most important benefits of business blogging is that it can help improve your SEO. When you share posts, you have an opportunity to include relevant keywords that will help your website rank higher on search engine results pages (SERPs). In addition, blogs give you a chance to show off your company’s expertise and build authority in your industry.
If you’re not familiar with SEO, it stands for search engine optimization. Basically, it’s the process of making your website more visible to people who are using search engines like Google. By including relevant keywords in your blog posts, you can help improve your website’s ranking in SERPs. And, higher rankings mean more traffic!
How can a blog help you connect with customers?
Another great reason to start blogging is that it can help you connect with your customers. When you blog, you have an opportunity to share your company’s story and values with the world. In addition, it gives you a chance to build relationships with customers and create a community around your brand.
If you’re not sure how to get started, try reaching out to customers and asking them what they would like to read about or what sort of questions they have about your business or industry. You can also use your blog to offer helpful tips, advice, and resources that will help your customers solve problems. By building relationships with customers through regular posts, you can create loyalty and over time that may become sales.
How can a blog help you generate leads?
Last but not least, a blog can help you generate leads. When you share a post, you might share the answer to a frustration that your customer has when it comes to your niche and show them have your product or service can help them.
In this instance, you might include a call to action that directs the reader to an enquiry form so that they’ve got the option to act on what they need right now before they move on elsewhere on the web. It’s a sales opportunity that your business can on occasion surpass the competition on if the content your potential customers are reading is well thought out and written with them in mind.
These are just some of the benefits of operating a blog in your business. If you’re not sure whether it’s right for you, or you need advice on getting started pop an email to firstname.lastname@example.org – we’ll arrange a no obligations call to answer your queries.
Debbie Ringwood is a Marketing Specialist with over 20 years of experience in B2B and B2C Marketing. She is a Graduate of the Marketing Institute of Ireland and the Digital Marketing Institute. She is a Linkedin Certified Marketing Insider, META Certified Community Manager, and Canva Champion.
Debbie supports, coaches, and trains businesses in Marketing, Social Media, Canva & WordPress along with her team, working with businesses at different stages of their journey.