Emer Purcell, Hampers & CoThis week in our “Small Business Marketing Tips” series we’ve asked Emer Purcell of Hampers & Co who have been in business for 19 years for her tips on how they market their business.

Hampers & Co, Ireland’s leading Luxury Hamper & Gift Company is focused on providing consistent, quality hampers & gifts at great value combined with an exceptional service.   They take pride in discovering the finest culinary treats from Ireland & around the world in order to create hampers that make exceptionally special gifts that are beautifully packaged and are delivered in perfect condition directly to the recipient’s front door, wherever that may be.

Emer Purcell, Hampers & Co.com

“Needless to say Hampers & Co was hit by the economic downturn.  We were very corporate focused and nobody saw the economic writing on the wall. With the collapse of Lehman Brothers in October 2008 many of my bigger corporate clients stopped spending overnight.  January 2009 I was looking at large quantities of stock in the warehouse.  I knew immediately I had to get out there and grow the online domestic business. We signed up for various shows and hit the road. The benefits of this have been tremendous.  Our online sales have gone up nearly 400% from where they were 5 years ago.

There is much to gain from promoting your product in person within a different environment.

Exhibiting at a trade show can be a great way to advertise to a target market and create brand awareness. I found them to be a great platform to promote our products and services to a broader group.  

Besides introducing Hampers & Co to a diverse range of audiences I also find shows and exhibitions to be a great opportunity to do product and market testing. The opinions I receive from the general public on my gifts and hampers is an invaluable resource.

Being involved in a trade show or exhibition can also provide opportunities to branch out to business-to-business trading and create a customer database from the visitors to your stand.

I am looking forward to Bloom in the Park this weekend & will be participating in many shows over the coming months.”

It’s heartening to hear how an established business has faced the challenges of recent years head on and adapted to the changing environment successfully.  And having seen a selection of the fabulous range of Hampers and Gifts, I think this is a site worth bookmarking for those special occasions!

Hampers & Co are on Facebook, Twitter and their website is available at www.HampersAndCo.com.  And as Emer mentioned above, they will be exhibiting at Bloom in Dublin over the June 2013 Bank Holiday weekend.   If you’re stopping by the Park why not check out how an expert manages exhibitions?

 

 

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