When you’re a small business owner resources are limited and quite frequently one person wears a number of different hats until the business is established.

Marketing is one of the most important areas in all businesses and in a world that’s become more connected, it’s also become more competitive and we therefore have to work that bit harder in order to ensure that we’re reaching our target market whether that’s online or offline, home or abroad.

Social media and the web in general have enabled us to connect more easily with potential customers and whether you’re managing your digital presence online or offline there’s always you could do or different options to explore.

With that in mind I thought this infographic based on a study of 500 businesses by Marketing & Social Media agency Deluxe was worth sharing as it gives you an idea of what small business owners think about their web presence and might give you an idea of areas you could improve on or perhaps need to get started on too!

And if you need any advice on the issues outlined in this infographic, feel free to send an email to debbie@themarketingshop.ie

 

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