Should your business be on facebook?

This is a question I’m asked at regular intervals, often by start-ups and sometimes by those who already have an established presence and the answer is possibly but not always. When you’re marketing your business think about what you’re trying to...

Facebook Trending Now

It would appear that Facebook is now testing a ‘trending now’ option in the newsfeed, it first appeared on both desktop and mobile over the weekend (November, 10th). While it doesn’t appear to be widely available, or indeed consistent –...

Facebook Update Cover Photo Rules Again

Earlier this year we wrote this post based on the rules which applied to businesses marketing themselves on Facebook. At that time when we looked at the cover photo i.e. the large photo at the top of your facebook business page, we covered what you were not permitted...

Hashtags arrive on Facebook

For those of you familiar with twitter or instagram you’ll be familiar with how the hashtag or # works. ¬†Essentially it differentiates your conversation thread so that those with an interest in a particular topic can follow what’s being discussed on it. We...