Small Business Digital Marketing

When you’re a small business owner resources are limited and quite frequently one person wears a number of different hats until the business is established. Marketing is one of the most important areas in all businesses and in a world that’s become more connected, it’s also become more competitive and we therefore have to work that bit harder in order to ensure that we’re reaching our target market whether...

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Supports for SMEs in Ireland

Our blog generally covers topics around Marketing and Social Media for business but occasionally we come across information that’s worth sharing which falls outside of these categories and today is one of those days. Government supports are available for many industries but quite often amongst SMEs the issue here in Ireland appears to be in finding the information.  Up to April of this year one of the providers of this...

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Social Media Management

One of the many questions we’re asked here at The Marketing Shop is ‘what exactly is involved in social media management‘ and frequently this is followed up with a query relating to the cost involved as there is a perception that because subscribing to any of the major social media platforms does not incur a charge, that generally social media is “free”. So, I thought it best to outline just some of the...

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Do’s and Don’ts of SEO

SEO is one of those areas that every business owner knows they need to think about but frequently find themselves confused on. So, this Infographic from VerticalResponse.com is a very handy synopsis of what you should and shouldn’t do.   Courtesy of:...

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Networking Counts

Frequently when somebody mentions ‘networking’ these days thoughts turn to our preferred social networks such as Facebook or Twitter, the way we’ve become used to communicating with friends, family, customers and peers on a regular basis.  There’s no doubt that this has enabled us grow our network and maintain contact with people who perhaps aren’t located too close-by or perhaps we’d lost touch...

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